Finland

The growing ageing population in Finland acted as a primary catalyst for the volume sales growth of adult incontinence products throughout 2023. Heightened consumer awareness regarding incontinence issues, coupled with proactive educational efforts…

Processed meat, seafood and alternatives to meat continued to see the normalisation of volume sales in 2023. Foodservice volume sales recovered at the expense of retail volume sales as Coronavirus (COVID-19) and related restrictions eased and lifted.…

Like other categories of staple foods, processed fruit and vegetables continued to see a normalisation of volume sales in 2023. This followed the channels shifts seen during the Coronavirus (COVID-19) pandemic, when foodservice volume sales plummeted…

While premium beauty and personal care sales experienced positive growth in value terms in Finland in 2023, the volume growth trajectory varied across categories, ranging from stagnant to moderately negative. The challenging economic environment,…

High volume price growth continues to impede the volume sales growth of polishes in 2023. Consumers are prioritising necessary home care products over polishes, leading to a decline in their usage. The popularity of non-wood materials for furniture…