Finland

Paediatric consumer health is set to see significant current value growth in Finland in 2023. There are still many underdeveloped areas in which sales can be increased, especially if new, interesting products enter. These areas include dietary…

Although state finances have deteriorated, Finland will continue to enjoy political stability and high levels of economic freedom. Despite inflation falling considerably, the economy was in recession in 2023 and the recovery will be weak amidst…

Finland has relatively strict animal welfare regulations compared to many other markets and these have been further enhanced. Starting from 1 January 2024, the rules for keeping an animal at home have become even stricter as authorities seek to…

Inflation has led to price hikes in pet products and pet food but also in veterinary health care, with this influencing consumer purchasing decisions. Many providers of veterinary health care have been forced to increase their service fees making it…

Plant-based dairy products in Finland have been gaining shelf space and experiencing significant innovation and marketing efforts in 2024. Despite this, the category has struggled to achieve consistent growth, facing even a decline due to the high…