Finland

Paediatric consumer health is set to see significant current value growth in Finland in 2023. There are still many underdeveloped areas in which sales can be increased, especially if new, interesting products enter. These areas include dietary…

Forming a coalition with the far right could create policy disagreements, but Finland continues to have considerable economic freedom and limited corruption. The economy has slowed significantly, owing to a weak external sector resulting from the war…

Finland has relatively strict animal welfare regulations compared to many other markets and these have been further enhanced. Starting from 1 January 2024, the rules for keeping an animal at home have become even stricter as authorities seek to…

Inflation has led to price hikes in pet products and pet food but also in veterinary health care, with this influencing consumer purchasing decisions. Many providers of veterinary health care have been forced to increase their service fees making it…

While plant-based dairy performed well, especially plant-based milk and barista options, not all products are set to post positive retail volume growth. Plant-based yoghurt is struggling as the competition is fierce from standard yoghurt, puddings,…

High volume price growth continues to impede the volume sales growth of polishes in 2023. Consumers are prioritising necessary home care products over polishes, leading to a decline in their usage. The popularity of non-wood materials for furniture…

While premium beauty and personal care sales experienced positive growth in value terms in Finland in 2023, the volume growth trajectory varied across categories, ranging from stagnant to moderately negative. The challenging economic environment,…

Like other categories of staple foods, processed fruit and vegetables continued to see a normalisation of volume sales in 2023. This followed the channels shifts seen during the Coronavirus (COVID-19) pandemic, when foodservice volume sales plummeted…

Processed meat, seafood and alternatives to meat continued to see the normalisation of volume sales in 2023. Foodservice volume sales recovered at the expense of retail volume sales as Coronavirus (COVID-19) and related restrictions eased and lifted.…

The growing ageing population in Finland acted as a primary catalyst for the volume sales growth of adult incontinence products throughout 2023. Heightened consumer awareness regarding incontinence issues, coupled with proactive educational efforts…

In 2023, e-commerce in Finland outperformed the overall retail category by a greater margin than in 2022. The move from offline to online continued to impact the sales of offline channels – blurring the boundaries between online and offline through…

Retail in Finland witnessed positive development in current value terms in 2023, although this was largely underpinned by retail price inflation. Grocery retailers saw a decline after a couple of years of solid growth, while non-grocery retailers…

Despite facing challenges such as escalating prices, retail tissue in Finland exhibited a decline in 2023, with paper towels experiencing a more pronounced decrease compared to toilet paper. The latter, deemed a necessity, demonstrated greater…

Like all other categories of staple foods in Finland, rice, pasta and noodles saw a normalising trajectory in terms of the retail-foodservice volume sales split towards the end of the review period. As the threat of and restrictions related to…

RTD coffee witnessed a slowdown in off-trade volume sales in 2023, as consumers made cutbacks on less essential foods and drinks. Unit prices have risen in alignment with inflation and higher production costs, deterring some consumers. Nevertheless,…

RTD tea saw retail volume growth slow in 2023 due to rising prices caused by higher inflation and increased production costs. Inevitably, consumers have become more price-conscious, with many seeking more affordable RTD tea products and taking…

RTDs represented the best-performing category within the Finnish alcoholic drinks market in 2023, supported by ongoing new product development, as players competed to offer consumers unique offerings. With the economic situation making Finns more…

The unit prices of sauces, dips and condiments soared as production costs went up in the context of a generally very high rate of inflation. Otherwise, the consumption of sauces, dips and condiments still saw normalisation following the shift from…

The retail market for savoury snacks in Finland is expected to see modest growth in volume terms in 2024, despite high unit prices. Such products remain very popular in Finland, whether at home or on the go. As a result, it is proving be the most…

In 2023, self-service cafeterias continued to recover from the COVID-19 slump in transaction and current value terms, although the number of outlets saw another slight drop. While adversely affected by the closure of outlets based at petrol/gas…