France

The Paris in France report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Marseille in France report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, France ranked 11th among Western European nations for average gross income, while per capita disposable income in real terms recorded an increase over the year. However, the gender gap in terms of employment and income remains an issue in…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in France covers production and consumption trends in agricultural commodities, energy…

This report provides valuable insights into product innovation in France, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

Sweet biscuits, snack bars and fruit snacks looks set to see a return to growth in retail volume terms in 2024 after a challenging couple of years in which sales declined. Growing health concerns played a role in dampening demand in 2022/2023, with…

Sales of sugar confectionery saw further progress in 2023, with retail volume sales exceeding pre-pandemic levels. The category has continued to see positive growth in retail volume terms in 2024 boosted by the revival of children’s birthday parties…

Snacks continues to see strong growth in current value terms in 2024, largely boosted by inflation and price rises. However, snacks also looks set to deliver volume growth, albeit with sales of with certain products declining as consumers switched to…

Savoury snacks is having another good year in 2024 although certain categories are seeing a much stronger performance than others in terms of volume growth. Potato chips, for instance, is seeing solid growth in volume terms while the category’s value…

Sales of ice cream declined sharply in retail volume terms in 2023, with France experiencing lower temperatures and greater instability in the weather than in 2022. Whilst value sales grew this was due to price rises, with volume sales fell across…

Gum saw strong growth in 2023 in retail volume and current value terms as the category continued to recover from the huge decline in sales seen during the height of the pandemic. However, while the category has continued to see healthy growth in 2024…

Sales of chocolate confectionery struggled in 2023, as the cost of key ingredients including sugar and cocoa hit the manufacturers hard, with players forced to pass on the increase in production costs to the consumer. Indulgence has long maintained…

Wine registered one of its worst performances over the last decade in 2023, outside of 2020 when the outbreak of COVID-19 put a huge dent in sales. This stemmed from an ongoing structural decline in wine consumption in France combined with the impact…

Sales of spirits declined in total volume terms in 2023. This stemmed from the combination of a number of negative factors including the end of the positive post-pandemic offsetting effect that boosted on-trade sales in 2021 and 2022. There were also…

RTDs experienced moderate growth in total volume terms in 2023, benefiting from the end of the pandemic and an increase in social events. This growth was despite the less than favourable weather conditions in the northern part of the country in the…

Although sales of cider/perry declined in total volume terms in 2023 the category actually reported a more stable performance than earlier in the review period. The main contributors to this slight improvement were the recovery of on-trade sales as…

2023 was a tough year from beer with sales declining across all categories in total volume terms. Although sales continued to report healthy growth in total current value terms this was due to the impact of high inflation and rising production costs…

Sales of alcoholic drinks in France declined in total volume terms in 2023, following moderate growth in 2022 and strong growth in 2021. Factors contributing to this stagnation included the impact of elevated inflation, which made consumers more…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require…

Traditionally, glass jars have been the dominant pack type for chocolate spreads. While they still continue to clearly lead unit packaging volumes, their share has been decreasing in this category. HDPE bottles and squeezable plastic tubes are…

Exotic flavours are seeing growing demand among French consumers seeking new taste experiences. This trend is driving increasing interest in products like barbecue and chili sauces, compared to more traditional table sauces such as ketchup and…

The major pack type used for chilled processed meat in France is thin wall plastic containers. Thin wall plastic containers are popular thanks to being lightweight, durable and relatively inexpensive. After thin wall plastic containers, other plastic…

Flexible plastic and folding cartons are the main pack types used for packaging frozen processed potatoes in France. However, folding cartons have been gaining share from flexible plastic for a number of years, in part because of sustainability…

While brick liquid cartons continue to be the leading pack type for plant-based milk in France in unit volume terms, they have been losing share to HDPE bottles. This shift can be attributed to several factors. HDPE bottles offer superior durability…

In France, leading players in shelf stable soup have been responding to the challenging environment by revamping their brands and products. This has been boosting demand for glass bottles, although brick liquid cartons continue to dominate packaging…

Spreadable cheese has been growing in popularity among French consumers as it is convenient to use and easy to spread. This has therefore been boosting the packaging unit volumes of thin wall plastic containers, as they are the primary pack type used…

Consumers continued to indulge in chocolate confectionery as a small, affordable treat, providing a sense of comfort and mood enhancement. The decline in the usage of aluminium foil in chocolate confectionery packaging can be attributed to several…

The demand for organic products for babies and children, including those labelled as gluten-free or allergy-free, is on the rise in France. This trend is particularly evident in the strong performance of powder special baby milk, including…

Tobacco saw continued decline in France in 2023 in both volume and value terms. The increase in taxes on cigarettes during the year led to higher prices, with popular brands such as Marlboro Red 20 priced at EUR11.50, Camel Filters 20 at EUR11.00,…

The performance of sunglasses is heavily influenced by the weather in France as well as tourism trends. In 2022, sales of sunglasses peaked due to high temperatures throughout the summer and the strong revival of national and international tourism in…

Spectacles in France continues to grow at a healthy pace in 2024, in both retail volume and current value terms, with unit prices declining in both frames and lenses. Sales of spectacle lenses are slowing in 2024, due to the ongoing effect of the RAC…

The smokeless tobacco, e-vapour products and heated tobacco category continued to expand in France at the end of the review period, reaching around EUR1.3 billion in 2023. The number of vapers in France also continued to increase, reaching around 2.7…

In 2024, eyewear in France is witnessing slower growth compared to recent years, in both retail volume and current value terms. With inflation softening in 2024, French consumers and inbound tourists who can afford to pay for luxury products are…

Sales of contact lenses and solutions in France are moderating in 2024 following a period of strong growth during and directly after the COVID-19 pandemic. The inconvenience of spectacle lenses fogging up while wearing masks had deterred some people…

Cigars, cigarillos and smoking tobacco saw volumes continue to fall in France in 2023. By comparison with other categories, fine cut tobacco was spared during the COVID-19 years due to the fact that it was subject to lower taxation than cigarettes.…

Cigarettes saw volume sales decline in France in 2023. Legal sales of cigarettes were forced to take another backseat in 2023. Having seen no tax increase in 2022 (the immediate post-pandemic period), taxes rose again in 2023, which resulted in a…

In 2023, France’s GDP growth slowed to 0.7%, underperforming Western Europe’s average, weighed down by high inflation, stringent financial conditions and sluggish public consumption. The country’s economic growth is projected to pick up in 2024,…

Homewares in France experienced a slowdown in current value growth amid weaker consumer demand, primarily due to the previous stockpiling of such goods during the pandemic years. This accumulation of inventory limited the sales potential in 2023, at…

In 2023, the surge in growth of other home improvement products in France, such as ladders, step stools, workbenches, toolboxes, and tool belts, can be attributed to several factors. Firstly, the high costs of professional services, exacerbated by…

In 2023, the home furnishings category in France experienced declining value sales as consumers reigned in expenditure in the face of high inflation and a sluggish housing market. Indoor furniture, such as window coverings, was particularly impacted…

In 2023, home and garden in France registered a decline in current value sales, largely attributed to macroeconomic factors dampening consumer confidence and reducing expenditure on such items. The prevailing high level of inflation in France,…

In 2023, indoor plants experienced a surge in popularity in France, driven by the urban residents' growing desire to connect with nature within their homes. The trend towards indoor gardening is fuelled by the perceived health benefits plants offer,…

Video games was the big winner in France in 2023, supported by the significant rebound in video games hardware sales, which successfully resolved supply chain challenges previously encountered with static consoles. Moreover, a surge in volume sales…

Sales in traditional toys and games in France remained in a negative slump in 2023, as the category continues to struggle with inflationary pressures and consumer price-sensitivity. Added to which, demographic factors are also playing a part in…

Sales of toys and games in France managed to achieve small positive value growth in 2023, supported by a strong performance in video games offsetting the ongoing slump in traditional toys and games. Traditional toys and games continues to struggle in…

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

Sun care in France saw a strong performance in 2023 – one of the strongest in beauty and personal care, with current value growth approaching the double digits. All categories, including sun protection, aftersun, self-tanning, and baby and…

In 2023, skin care in France saw growth in both retail volume and current value terms, and was one of the best performing categories within beauty and personal care. Premium skin care led value growth, but mass skin care also showed a positive…