France

Consumer lending is facing challenges in 2023, arising from the current socioeconomic environment. Indeed, as society began to recover from the impacts of the pandemic era, new factors came to play, from soaring global interest rates to the ongoing…

Consumer credit is facing challenges in 2023, due to the uncertainty of the overall economic context. Negative influencing factors include high inflation, geopolitical unrest concerning the ongoing Russia-Ukraine war, and, in light of this situation,…

Charge cards in 2023 is benefitting from the revival of meetings, incentives, conferences, and exhibitions (MICE) and business tourism, which experienced a significant slump during the era of the pandemic, and which has taken some time to bounce back…

Sales of staple foods have been negatively impacted by the elevated inflation that hit France in late 2022 and early 2023. As a result, the vast majority of prices went up across staple foods with volume sales either showing minimal growth or even…

Rice and pasta have both been impacted by price rises, but unlike most other areas of staple foods volume sales in these categories have continued to rise. This is largely due to the fact that these types of products can still offer value for money,…

The consumption of processed meat continues to decline in France in 2023, although the category has continued to see strong growth in current value terms. This contrasting performance is down to the significant price hikes witnessed in 2022 and 2023,…

Shelf stable vegetables is the largest category within processed fruit and vegetables in France, but sales have continued to decline in 2023. This is partly due to price increases on most products as manufacturers have faced up to rising production…

Sales of breakfast cereals have remained relatively steady over the last couple of years of the review period in retail volume terms. Breakfast cereals has, however, seen stronger growth in current value terms in 2023 with prices continuing to rise…

Baked goods in France have shown some resilience over 2022/2023 with bread in particular remaining an essential part of the French diet, seeing growth in both current value and volume terms. Prices have risen due to an increase in both energy costs,…

Womenswear is in a volume slump following an uptick in sales immediately following the pandemic. The uptick was reactionary following the abnormal era of store closures and is not persisting due to budgetary pressures and inflation. Whilst e-commerce…

Sportswear is a winner in 2023, thanks to strong and ongoing athleisure and streetwear fashion trends, such as the popularity of sports-inspired footwear (eg sneakers), and hybrid styles whereby consumers mix sports-inspired apparel with more formal…

Menswear continues to perform fairly well in 2023, despite seeing lower volume growth than witnessed in the previous two years – which can be attributed to a normalisation effect following the steep declines seen during the era of the pandemic store…

Jeans is in a volume slump in 2023, following a strong rebound after the pandemic era declines. This can partly be attributed to budgetary reasons, evidenced by the fact that economy jeans is showing the best performance, along with the fact that…

Hosiery is another category in negative volume growth, while value is better supported by inflationary factors. Both sheer hosiery and non-sheer hosiery are showing such slumps, with sheer hosiery performing slightly better by a tiny margin. That…

Footwear volume is managing to stay in very small positive growth in 2023, which is expected to pick up slightly in 2024, then slump again over the forecast period. Meanwhile, value is being better supported by inflationary pressures pushing up unit…

One would think that childrenswear would be resilient, due to the necessity of replacement needed for growing infants and children. However, both value and volume sales are in a slump in 2023. One key reason for this is the declining birth rate in…

Apparel and footwear in France is seeing an overall volume slump in 2023, while value is supported by inflation pushing up unit prices, thus giving an artificial perspective of positive performance. Whilst we did see a robust volume uptick in the…

Apparel accessories has slumped in volume in 2023, to just under 1% growth. This is in contrast to the more promising performance seen over the past two years, as the category rebounded from the double-digit volume decline seen during the pandemic.…

The number of people adopting vegan, vegetarian and flexitarian diets is growing in France. While still somewhat underdeveloped as compared to neighbouring markets such as the UK and Germany, this trend has gained momentum in recent years, primarily…

Overall volume sales of organic soft drinks in France declined for a second consecutive year in 2022, and at a steeper rate than in 2021. This was partly explained by the stabilisation of consumption patterns, as demand for such products surged in…

French consumers have long been cognisant of how sugar intake can be a significant contributory factor in the development of conditions like obesity, type 2 diabetes and tooth decay, as the effects of this substance have been a focal point in media…

After having been one of the star performers in the French hot drinks market over 2020-2021, fruit/herbal tea saw retail volume sales decline sharply in 2022. This was partly due to steep price hikes and the erosion of purchasing power amidst a…

According to Euromonitor’s Voice of the Consumers Lifestyles survey, in 2022 more than 2% of people in France were vegan, while almost 3% were vegetarian. While these figures are still quite low compared to markets such as the UK and Germany, the…

Overall volume sales of low fat cooking ingredients and meals continued to increase in France in 2022. Buoyant demand reflected rising consumer awareness of the health risks associated with being overweight or obese, a well-established trend that…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

This report provides valuable insights into product innovation in France, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.

Sales of premium and luxury cars grew by 4% in current value terms to reach EUR12 billion in 2023, with expenditure proving relatively resilient in the face of wider macroeconomic headwinds. Wealth tends to play a major role in the degree of demand…

Personal luxury sales increased by 8% in current value terms to reach EUR20.9 billion in 2023, supported by the strong growth being recorded by leading players such as LVMH Moët Hennessy Louis Vuitton SA, Louis Vuitton Malletier SA and Chanel SA.…

Retail sales of luxury goods in France increased by 8% in current value terms to reach EUR37.6 billion in 2023. This represented the third consecutive year of positive growth following the decline seen in 2020, when the pandemic hit the country.…

Fine wines/champagne and spirits recorded one of its best value growth rates in a number of years in 2023. Even if, post-pandemic, timetables are structurally less rigid and stable, and meals are more unstructured, fine still wines have returned to…

France’s luxury travel and hospitality industry was firmly on the path to recovery in 2023, with another year of very strong growth seen in this year. However, given this category lost almost three quarters of its sales in 2020, when the pandemic…

Yoghurt and sour milk products, with the exception of drinking yoghurt, is experiencing declining retail volume sales in 2023, as inflation and price rises influence consumers’ purchasing declines. However, the decline has not been as severe as…

Retail demand for plant-based dairy in France continues to fall in 2023, with the exception of plant-based cheese, which only entered the local market in 2020 and thus is growing from a low base. Plant-based dairy enjoyed significant growth earlier…

While cream is one of the most important and traditional products within other dairy, retail volume sales are declining in line with another rise in the average unit price. While cream remains a mainstay of French cooking, stronger demand is being…

Having experienced a marginal boost during the pandemic due to prolonged home seclusion in 2020, retail volume sales of drinking milk products in France continue on their declining trajectory in 2023, a trend already emerging prior to COVID-19. This…

2023 is being marked by an overall decrease in retail volume sales for many dairy products and alternatives in France, accompanied by an increase in value sales. The latter is being driven by notable price rises, due to the combination of increased…

Cheese in France has experienced mixed fortunes in 2022 and 2023 following an upturn in demand during pandemic-related home seclusion in 2020. Price rises across the board are resulting in retail volume declines for many types. The notable exceptions…

Butter benefited from the first year of home seclusion during the pandemic, with retail sales climbing as consumers cooked and baked more frequently at home. While retail volume sales continue to decline in 2023 following a notable drop the previous…

The birth rate in France continues to fall, thereby negatively impacting retail sales of baby food. A marginal boost was expected post-pandemic, but the birth rate is now at its lowest rate since 1946, according to French National Statistics body…

2023 has seen an upturn in demand for wound care in France. During lockdown, public spaces, such as sports centres, outdoor activity locations and parks among others, were closed. Unable to take part in various activities, consumers were less likely…

France has seen a surge in obesity and the trend is concerning French public health officials, for reasons ranging from mental health issues to weight-related conditions such as diabetes. However, demand for weight management and wellbeing continues…

Demand for vitamins in France continues to rise. With increasing awareness around health and nutrition and the dangers of overexposure to the sun, vitamin D is witnessing stronger growth among the French population. Vitamin D is perceived as…

Some trends given impetus during the pandemic remain relevant in France. As health and wellness trends continue to rise among the French population, sports, active lifestyles and the importance of daily movement continue to gain traction. The…

Demand for sleep aids remains high in 2023. Since the pandemic, an increase in sleep issues due to anxiety, depression, and stress, has spread among a large proportion of the French population. According to Euromonitor International’s Voice of the…

The pandemic led to a higher containment of flu and bronchiolitis in France due to prolonged home seclusion, which negatively impacted children’s immunity. The impact of this is becoming increasingly evident as young consumers now interact with one…

Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2023 (n=21,221) indicates that 23.2% of respondents smoked daily, 2.6% once or twice a week, and 1.4% once or twice a month, figures that…

As consumers shift towards a more holistic approach to their health, sales of herbal/traditional products continue to grow. As evident across most of the French consumer health industry in the aftermath of the pandemic, preventive health and immunity…

Vision disorders continue to increase in France, stemming from greater exposure to digital screens and a decrease in the time spent outdoors. Post-pandemic, working from home has become a permanent measure for many former office-based employees, at…

Retail value sales of digestive remedies are recording subdued but positive growth in 2023, driven by heightened health awareness among the local population, including a greater focus on digestive health. French consumers are becoming increasingly…

The pandemic led to shifts in French consumer behaviour, including an increasing understanding of the importance of consistency to achieve overall wellbeing. Heightened health awareness around sickness prevention, and overall health and immunity have…