France

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

The Lyon in France report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Brest in France report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The large size of the oral care packaging category in the French beauty and personal care industry can be attributed to a cultural emphasis on personal care and grooming, with oral health seen as an essential aspect of overall hygiene and beauty in…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Relatively high taxes and a lack of fiscal discipline are negatively affecting economic freedom, whilst France is prone to significant social unrest. Economic momentum is slowing, as higher borrowing costs adversely impact investment and confidence,…

Paris and Lyon stand as the most economically dynamic cities in France, while Marseille boasts the greatest potential for future economic expansion. Nevertheless, urban centres across the country will face ongoing obstacles. In the short term, these…

The number of households in France is set to experience slight growth between 2022 and 2027, with single individuals continuing to be the leading household type. Inflation had an impact on household spending in 2022, leading to increased living…