France

Demand for sleep aids remains high in 2023. Since the pandemic, an increase in sleep issues due to anxiety, depression, and stress, has spread among a large proportion of the French population. According to Euromonitor International’s Voice of the…

Vision disorders continue to increase in France, stemming from greater exposure to digital screens and a decrease in the time spent outdoors. Post-pandemic, working from home has become a permanent measure for many former office-based employees, at…

Defying expectations and predictions, there was a significant recovery in travel and tourism in the second half of 2022 and the first half of 2023. Within this, airlines has been a standout performer in France as well as many other countries. The…

Headphones is one of the better-performing categories in consumer electronics in volume terms in France in 2023 (second to wearables and performing slightly better than mobile phones). However, the category is still showing volume declines, and this…

Exotic flavours are seeing growing demand among French consumers seeking new taste experiences. This trend is driving increasing interest in products like barbecue and chili sauces, compared to more traditional table sauces such as ketchup and…

Flexible plastic and folding cartons are the main pack types used for packaging frozen processed potatoes in France. However, folding cartons have been gaining share from flexible plastic for a number of years, in part because of sustainability…

Cigars, cigarillos and smoking tobacco saw volumes continue to fall in France in 2023. By comparison with other categories, fine cut tobacco was spared during the COVID-19 years due to the fact that it was subject to lower taxation than cigarettes.…

Premium beauty and personal care in France saw dynamic growth in 2023, and was a good year for many categories, as market trends were in favour of the rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled…

Rx/reimbursement adult incontinence in France continued its positive growth trend in 2023, in terms of both volume and current value sales, benefitting from the essential nature of the category’s products. There was a small deceleration in the first…

The consumer appliances market in France witnessed decline in 2023, as it was negatively impacted by a combination of factors. Rising inflation on food products and other goods, along with increased energy prices and a slowdown in the real estate…