France

Defying expectations and predictions, there was a significant recovery in travel and tourism in the second half of 2022 and the first half of 2023. Within this, airlines has been a standout performer in France as well as many other countries. The…

Headphones is one of the better-performing categories in consumer electronics in volume terms in France in 2023 (second to wearables and performing slightly better than mobile phones). However, the category is still showing volume declines, and this…

While brick liquid cartons continue to be the leading pack type for plant-based milk in France in unit volume terms, they have been losing share to HDPE bottles. This shift can be attributed to several factors. HDPE bottles offer superior durability…

Sales in traditional toys and games in France remained in a negative slump in 2023, as the category continues to struggle with inflationary pressures and consumer price-sensitivity. Added to which, demographic factors are also playing a part in…

Exotic flavours are seeing growing demand among French consumers seeking new taste experiences. This trend is driving increasing interest in products like barbecue and chili sauces, compared to more traditional table sauces such as ketchup and…

Flexible plastic and folding cartons are the main pack types used for packaging frozen processed potatoes in France. However, folding cartons have been gaining share from flexible plastic for a number of years, in part because of sustainability…

Cigars, cigarillos and smoking tobacco saw volumes continue to fall in France in 2023. By comparison with other categories, fine cut tobacco was spared during the COVID-19 years due to the fact that it was subject to lower taxation than cigarettes.…

Premium beauty and personal care in France saw dynamic growth in 2023, and was a good year for many categories, as market trends were in favour of the rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled…

Rx/reimbursement adult incontinence in France continued its positive growth trend in 2023, in terms of both volume and current value sales, benefitting from the essential nature of the category’s products. There was a small deceleration in the first…

The consumer appliances market in France witnessed decline in 2023, as it was negatively impacted by a combination of factors. Rising inflation on food products and other goods, along with increased energy prices and a slowdown in the real estate…