France

Whilst still seeing sales declines, imaging devices is faring better in 2023 than seen in 2022. However, we should consider that imaging devices has been in a decline for a decline, due to the growing use of smartphones for taking photographs and…

The major pack type used for chilled processed meat in France is thin wall plastic containers. Thin wall plastic containers are popular thanks to being lightweight, durable and relatively inexpensive. After thin wall plastic containers, other plastic…

Baby and child-specific products in France saw only minimal current value growth in 2023, and a notable volume decline, and was one of the worst performing categories in beauty and personal care in the country. The birth rate declined by another 6.8%…

At first sight, RTD tea continued to progress strongly in current value terms in 2023. However, this was a result of the strong impact of inflation, with the rising cost of materials – imported tea, sugar and even water (with a growing risk of…

From many years, there has been a decline in the number of store cards in France, along with a lowering of the average spend. The economic context and inflationary pressures are notable factors here, along with the fact that French consumers…

Sportswear is a winner in 2023, thanks to strong and ongoing athleisure and streetwear fashion trends, such as the popularity of sports-inspired footwear (eg sneakers), and hybrid styles whereby consumers mix sports-inspired apparel with more formal…

One would think that childrenswear would be resilient, due to the necessity of replacement needed for growing infants and children. However, both value and volume sales are in a slump in 2023. One key reason for this is the declining birth rate in…

While cream is one of the most important and traditional products within other dairy, retail volume sales are declining in line with another rise in the average unit price. While cream remains a mainstay of French cooking, stronger demand is being…

Value sales of analgesics in France continue to record solid growth in 2023 following a dynamic performance the previous year. The key growth driver is the increasing demand for acetaminophen, with the brand Doliprane from Sanofi, convincingly…

Booking sales have seen a strong recovery over 2022-2023. Industry players have benefited from the rearrangement of postponed travel bookings, with many consumers having postponed travelling abroad during the pandemic. After two years of restrictions…

Portable players has been showing flat-negative growth over the review period, which worsened through 2021-2023. That said, the overall category volume is expected to be back in small positive volume growth in 2024. Wireless speakers remains the…

In France, leading players in shelf stable soup have been responding to the challenging environment by revamping their brands and products. This has been boosting demand for glass bottles, although brick liquid cartons continue to dominate packaging…

Sales of contact lenses and solutions in France are moderating in 2024 following a period of strong growth during and directly after the COVID-19 pandemic. The inconvenience of spectacle lenses fogging up while wearing masks had deterred some people…

Mass beauty and personal care in France demonstrated positive current value growth in the low single digits in 2023. Price increases driven by inflation supported value growth in most mass categories, although volume sales struggled to remain…

Beauty specialists benefitted from the continued post-pandemic return to increased time spent socialising and working outside of the home in France in 2023. Demand rose in categories like colour cosmetics, among others. Similarly, optical goods…

In 2021 and 2022, apparel and footwear specialist retailers in France saw strong current value growth as they began their post-pandemic recovery. However, inflationary pressures have since reduced household spending on discretionary goods. In 2023…

Dishwashers saw volume sales fall in 2023 due to lower levels of dynamism in the real estate market, as these are products that usually get bought when consumers are acquiring a new home. Another factor that has adversely affected volume sales is the…

Consumer credit is facing a number of challenges in France, to the extent the French Association of Financial Companies is reported to have called credit in 2023 a “serious cold snap”. As such, credit difficulties also affect the performance of…

Womenswear is in a volume slump following an uptick in sales immediately following the pandemic. The uptick was reactionary following the abnormal era of store closures and is not persisting due to budgetary pressures and inflation. Whilst e-commerce…

Apparel accessories has slumped in volume in 2023, to just under 1% growth. This is in contrast to the more promising performance seen over the past two years, as the category rebounded from the double-digit volume decline seen during the pandemic.…

Personal luxury sales increased by 8% in current value terms to reach EUR20.9 billion in 2023, supported by the strong growth being recorded by leading players such as LVMH Moët Hennessy Louis Vuitton SA, Louis Vuitton Malletier SA and Chanel SA.…

Retail sales of luxury goods in France increased by 8% in current value terms to reach EUR37.6 billion in 2023. This represented the third consecutive year of positive growth following the decline seen in 2020, when the pandemic hit the country.…

Retail value sales of digestive remedies are recording subdued but positive growth in 2023, driven by heightened health awareness among the local population, including a greater focus on digestive health. French consumers are becoming increasingly…

Value growth for dermatologicals continues to slow in 2023 as local consumers prioritise the treatment of other health concerns. According to a study led by the French Society of Dermatology (SFD), one in three French citizen suffers from a skin…

France’s travel industry is on the path to recovery in 2023 having already seen strong growth in inbound arrivals in 2022. Admittedly, the context is not ideal with Russia’s war in Ukraine, soaring inflation, and more cautious consumption habits…

After an impressive recovery in 2022 as COVID-19 fears subsided, tourism flows have continued to post strong growth in 2023. There are no longer any restrictions in place while the World Health Organisation declared the COVID-19 pandemic to be over…

Wearable electronics is the best performing category in consumer electronics in France in 2023, albeit still in a small volume decline, with this being a notable slump following the positive sales seen in 2022. That said, much of this is attributed…

Mobile phones is one of the best performing categories (after wearable electronics and headphones) in consumer electronics in France in 2023, albeit still showing volume declines due to inflationary pressures reducing consumers’ spending power. That…

Home video is suffering from the cross-category trends which are resulting in declining sales. Firstly, there is an organic slump in sales following the boom seen during the pandemic years, when consumers were upgrading their home entertainment…

Relatively high taxes and a lack of fiscal discipline are negatively affecting economic freedom, whilst France is prone to significant social unrest. Economic momentum is slowing, as higher borrowing costs adversely impact investment and confidence,…

Microwaves saw volume sales decline in the French market in 2023 and prices fell markedly due to intense competition in the market after several price increases. There is limited room for value growth in a category that has already gone through a lot…

Soft drinks continued to perform well in total current value terms in France in 2023, though its performance was significantly more muted in volume terms. Volume sales were dampened by the high rate of inflation, the ongoing war in Ukraine and the…

Energy drinks is the most dynamic category within soft drinks. With continuous strong increases in sales, constantly breaking old records and achieving new successes, energy drinks has stood out in the soft drinks market in recent years thanks to a…

At first sight, all seemed to be going rather well for hot drinks in France in 2023, at least in current value terms. Hot drinks remained one of the most dynamic markets in dry grocery products in supermarkets and hypermarkets. It also benefited from…

Consumer lending is facing challenges in 2023, arising from the current socioeconomic environment. Indeed, as society began to recover from the impacts of the pandemic era, new factors came to play, from soaring global interest rates to the ongoing…

Sales of breakfast cereals have remained relatively steady over the last couple of years of the review period in retail volume terms. Breakfast cereals has, however, seen stronger growth in current value terms in 2023 with prices continuing to rise…

Footwear volume is managing to stay in very small positive growth in 2023, which is expected to pick up slightly in 2024, then slump again over the forecast period. Meanwhile, value is being better supported by inflationary pressures pushing up unit…

The birth rate in France continues to fall, thereby negatively impacting retail sales of baby food. A marginal boost was expected post-pandemic, but the birth rate is now at its lowest rate since 1946, according to French National Statistics body…

This report provides valuable insights into product innovation in France, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

Current value sales in appliances and electronic specialists slumped in 2023 after slowing down in 2022. This downward trend is partly explained by the post-pandemic normalisation of sales in tech and consumer and home appliance products, with surges…

Juice posted a decline in total volume sales in 2023, following a negative trend that is becoming structural, particularly in the prevailing gloomy economic context. A few contributory factors included the unusually high temperatures in spring and…

Carbonates was amongst the most dynamic soft drinks categories in 2023. It is set to face another year with solid value growth, even after the offsetting post-pandemic effect of 2022. Total volume sales already surpassed the level of 2019 in 2022,…

In 2023, bottled water displayed lower total volume growth than in the previous year, and what was initially expected. On-trade sales still progressed (thanks to a rather good season in the southern part of the country, though much less so in the…

Retail value sales of tea continued to post appreciable value growth in 2023, but this was mostly due to the rising of cost of tea itself and its packaging, as well as the global impact of rampant inflation. Total volume sales contracted…

Baseline trends are persisting in sweet spreads, heralding both value and volume growth for chocolate spreads and nut and seed based spreads. Concerning chocolate spreads, consumers appreciate the indulgence of such products as part of their…

Charge cards in 2023 is benefitting from the revival of meetings, incentives, conferences, and exhibitions (MICE) and business tourism, which experienced a significant slump during the era of the pandemic, and which has taken some time to bounce back…

Baked goods in France have shown some resilience over 2022/2023 with bread in particular remaining an essential part of the French diet, seeing growth in both current value and volume terms. Prices have risen due to an increase in both energy costs,…

France's mobility industry was deeply affected in 2022 by supply shortages, high inflation and rising costs of living. This also impacted unitary prices and boosted the value growth of segments such as car rental. Electric vehicles continue to gain…

Consumer electronics in France continues to face challenges in 2023. Firstly, due to the COVID-19 pandemic, we saw sales spikes during the lockdown period as consumers invested in in-home entertainment. As a result, the penetration rate for most…

Retail locations continued on the path to recovery in 2023 as the pandemic was declared over and consumers felt more confidence shopping in person again. Chained limited-service restaurants near shopping centres, such as McDonald's or Burger King,…