France

The pandemic led to shifts in French consumer behaviour, including an increasing understanding of the importance of consistency to achieve overall wellbeing. Heightened health awareness around sickness prevention, and overall health and immunity have…

While brick liquid cartons continue to be the leading pack type for plant-based milk in France in unit volume terms, they have been losing share to HDPE bottles. This shift can be attributed to several factors. HDPE bottles offer superior durability…

Sales in traditional toys and games in France remained in a negative slump in 2023, as the category continues to struggle with inflationary pressures and consumer price-sensitivity. Added to which, demographic factors are also playing a part in…

Menswear continues to perform fairly well in 2023, despite seeing lower volume growth than witnessed in the previous two years – which can be attributed to a normalisation effect following the steep declines seen during the era of the pandemic store…

French consumers have long been cognisant of how sugar intake can be a significant contributory factor in the development of conditions like obesity, type 2 diabetes and tooth decay, as the effects of this substance have been a focal point in media…