France

Consumer electronics in France continues to struggle in 2024, as sales rebalance after the atypical spikes during the era of the pandemic lockdowns. During this time, many consumers invested in in-home entertainment, thus negatively impacting volumes…

Headphones falls into a slightly steeper volume slump in France 2024, with value sales also failing to achieve positive figures (albeit close, as the sub-decimal decline is minimal). Ongoing economic uncertainties typically affect volume growth due…

Home audio and cinema is seeing a marginal decline in volume sales in 2024, heralding an improvement upon the past three years. In a cross-category trend, many consumers invested strongly in their in-home entertainment systems during the era of the…

Home video is stabilising in volume sales in 2024, following the steeper slump seen in 2023. However, the category continues to face some challenges. TVs tend to have longer lifecycles than many other electronics (eg computers and smartphones), thus…

Imaging devices remains in a negative volume slump in France in 2024, which is improved upon the previous year, but expected to deepen further over the forecast period. Ultimately, imaging devices faces structural challenges as a category which are…

Sales in in-car entertainment in France continue to crash in 2024, due to ongoing competition from other options. For example, all new cars now come with integrated media and navigation systems, meaning additional purchases of separate devices are…

Mobile phones is one of the most interesting categories in consumer electronics in France in 2024, seeing a strong volume rebound (albeit still in a very small negative-figure slump) and achieving small positive value sales. Meanwhile, smartphones is…

Portable players continue to struggle in France in 2024, due to the overall outdated image of traditional products in the category. E-readers continues its structural slump, due to the ability for consumers to read e-books on a variety of…

Wearable electronics is the only main category seeing positive volume growth in France in 2024, albeit at a small level. Meanwhile, smart wearables is seeing the strongest sales. However, we should also note that smart wearables is growing from a…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Two-thirds of French consumers were overweight or obese in 2023, with the share of consumers who are obese rising by one percentage point to 26%. Alongside this there is an increasing consumer awareness of the health risks associated with being…

Only a small percentage of consumers in France are vegan or vegetarian, but while figures are still quite low compared to markets such as the UK and Germany, the adoption of vegan, vegetarian and flexitarian diets is on the rise in the country. This…

Fruit/herbal tea has traditionally been a keen area of focus for health and wellness claims in France with consumers attracted to the natural benefits of ingredients such as chamomile, peppermint and fennel, for instance. However, France experienced…

French consumers have long been cognisant of how sugar intake can be a significant contributory factor in the development of conditions like obesity, type 2 diabetes and tooth decay, as the effects of excess sugar consumption have been a focal point…

Retail volume sales of organic soft drinks in France declined for a second consecutive year in 2023, and at a steeper rate than in 2022. This was driven by a second consecutive year of elevated inflation with living costs continuing to rise and…

The number of people adopting vegan, vegetarian and flexitarian diets is growing in France. While still somewhat underdeveloped as compared to neighbouring markets such as the UK and Germany, this trend has gained momentum in recent years, primarily…

Retail value and volume sales in baby food remain in a slump in France in 2024, which is mostly attributed to the sluggish birth rates in the country alongside overall inflationary pressures resulting in lower consumer spending power. Added to which,…

Folding cartons and HDPE bottles hold major pack type shares in beauty and personal care products in France due to their versatility, branding opportunities, sustainability considerations, regulatory compliance, convenience and cost-effectiveness.…

Butter and spreads is seeing a positive performance in both value and volume terms in 2024, although with growth remaining at low levels. Indeed, butter, and margarine and spreads are both seeing a similar performance, with value sales of butter…

Cheese is seeing a positive performance in France in 2024, although sales vary across subcategories. Soft cheese is seeing the strongest value growth, with spreadable cheese benefitting from its versatility. Indeed, we are seeing something of a…