Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Jewellery remains a resilient performer in France, already recovering to 2019’s retail volume sales levels in 2021. Ongoing demand is not only due to a positive offsetting effect post-pandemic. There is a kind of paradox in a country with elevated…
Generally, 2023 has been a positive year for value sales of personal accessories in France, while overall demand is declining, depending on the category. The main contributor to value growth is a normalisation effect post-pandemic, inflation and…
Sales of traditional and connected watches in France remain positive in 2023, notably due to the ongoing growth of inbound and domestic tourism, and consumers’ footfall in Paris and the larger cities of France. Luxury brands (EUR3,000-5,000)…
As in 2022, the start of the academic school year in 2023 marked a poor performance for writing instruments with another drop in sales during the most crucial period for this category. Demand for writing instruments was positive in 2020 and 2021,…
The influence of sustainability is changing the landscape of packaging materials across industries, driving a marked trend towards eco-friendly solutions at the same time as adapting to changing consumer demands. Sustainable packaging materials are…
Cafés/bars continued to show significant improvement in terms of the value and volume sales, with even the number of outlets increasing. Nonetheless, sales results could have been even better without the strikes and the impact of elevated inflation,…
Retail locations continued on the path to recovery in 2023 as the pandemic was declared over and consumers felt more confidence shopping in person again. Chained limited-service restaurants near shopping centres, such as McDonald's or Burger King,…
Consumer foodservice in France once again witnessed dynamic value growth in 2023 building on the recovery seen in 2021-2022. The absence of COVID-19-related restrictions, the return of tourists, and favourable weather conditions all contributed to…
Full-service restaurants saw stronger growth in value and volume terms than limited-service restaurants in 2023, although this was in part due to the former seeing a more significant decline during the pandemic. Limited-service restaurants proved…
Limited-service restaurants saw healthy growth in current value terms in 2023 as well in terms of the number of transactions. Although this growth was not as strong as that seen in cafés/bars and full-service restaurants this was in large part due to…
Hypermarkets and commercial centres were back in the game in 2022 and 2023 thanks to the comeback to store-based retailing as COVID-19 fears subsided. This provided an excellent opportunity for the recovery of self-service cafeterias as the wide…
Street stalls/kiosks experienced a strong recovery in 2022, which continued into 2023. The category benefited from the end of the pandemic and the return to relative normalcy in terms of socialising and out-of-home activities. Sales also benefited…
Sales of air care continued to decline in retail volume terms in 2023. Air care is not generally considered an essential product and therefore as France's economy came under growing pressure in 2022 and 2023 demand continued to drop with consumers…
Sales of bleach declined in retail volume terms in 2023 with value growth largely due to price rises rather than an increase in demand. Nonetheless, while volume sales continued to decline in 2023 this was at a slower pace than expected, as rising…
With households seeing a drop in their disposable income in 2023 promotions became the number one driver of sales of dishwashing products. Many people stocked up on supplies when there were attractive prices on offer, meaning that volume sales tended…
Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a…
Home insecticides continued to record growth in retail volume terms in 2023, continuing the pattern seen in the previous year. France experienced one of its hottest summers on record with the weather playing a key role in driving the demand for home…
Sales of laundry care declined in retail volume terms as economic pressures and price rises pushed consumers to make savings. However, the essential character of laundry detergents means it is hard for consumers to significantly reduce their use of…
Sales of polishes continued to decline in retail volume terms in 2023, following a long-term downward trend. Essentially, polishes are seen as products which can be easily replaced in home care, which falls in line with the rising popularity of…