France

In 2023, retail e-commerce overall recorded positive current value growth in France, following the category’s decline in 2022. The count of active e-commerce sites remained on an upward trajectory, albeit at a moderated rate in 2023.

In terms of impact on volume sales, demographic trends supported adult incontinence more than any other category within tissue and hygiene in France in 2023. The country’s elderly population keeps on expanding, increasing the number of potential…

The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…

The performance of pulses tends to vary depending on economic factors. For example, tinned and canned pulses are perceived as offering better value-for-money as they require less cooking time and are more convenience, whilst fresh pulses need more…

The consumption of processed meat continues to decline in France in 2023, although the category has continued to see strong growth in current value terms. This contrasting performance is down to the significant price hikes witnessed in 2022 and 2023,…