France

Retail sales of luxury goods in France increased by 8% in current value terms to reach EUR37.6 billion in 2023. This represented the third consecutive year of positive growth following the decline seen in 2020, when the pandemic hit the country.…

Lodging fared better in 2022 than had been expected and continues to perform well in 2023. 2020 and 2021 were a disaster for the hotel industry, with occupancy rates of 38% and 48% respectively, according to INSEE – French official statistics. The…

Limited-service restaurants saw healthy growth in current value terms in 2023 as well in terms of the number of transactions. Although this growth was not as strong as that seen in cafés/bars and full-service restaurants this was in large part due to…

Sales of laundry care declined in retail volume terms as economic pressures and price rises pushed consumers to make savings. However, the essential character of laundry detergents means it is hard for consumers to significantly reduce their use of…

Built-in hobs and ovens saw volume sales decline in 2023 as they continued to stabilise after the booming sales of 2021. While built-in hobs volume sales remained higher than in 2020, oven volumes fell below the level seen before the boom that…

Juice posted a decline in total volume sales in 2023, following a negative trend that is becoming structural, particularly in the prevailing gloomy economic context. A few contributory factors included the unusually high temperatures in spring and…

Jewellery remains a resilient performer in France, already recovering to 2019’s retail volume sales levels in 2021. Ongoing demand is not only due to a positive offsetting effect post-pandemic. There is a kind of paradox in a country with elevated…

Jeans is in a volume slump in 2023, following a strong rebound after the pandemic era declines. This can partly be attributed to budgetary reasons, evidenced by the fact that economy jeans is showing the best performance, along with the fact that…

This report provides valuable insights into product innovation in France, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

This report provides valuable insights into product innovation in France, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.

In-car entertainment is in a long-term decline, which is in relation to the rise of smartphones which offer multiple options for drivers – from navigation and traffic information to in-car entertainment. For example, CarPlay is an Apple standard…

Whilst still seeing sales declines, imaging devices is faring better in 2023 than seen in 2022. However, we should consider that imaging devices has been in a decline for a decline, due to the growing use of smartphones for taking photographs and…

Sales of ice cream declined sharply in retail volume terms in 2023, with France experiencing lower temperatures and greater instability in the weather than in 2022. Whilst value sales grew this was due to price rises, with volume sales fell across…

The initial phase of the pandemic saw proximity-focused convenience stores and supermarkets thrive as travel curbs encouraged local shopping. With the return of pre-pandemic routines, hypermarket outlets have seen a surge in footfall, benefitting…

The number of people adopting vegan, vegetarian and flexitarian diets is growing in France. While still somewhat underdeveloped as compared to neighbouring markets such as the UK and Germany, this trend has gained momentum in recent years, primarily…

Overall volume sales of organic soft drinks in France declined for a second consecutive year in 2022, and at a steeper rate than in 2021. This was partly explained by the stabilisation of consumption patterns, as demand for such products surged in…

French consumers have long been cognisant of how sugar intake can be a significant contributory factor in the development of conditions like obesity, type 2 diabetes and tooth decay, as the effects of this substance have been a focal point in media…

After having been one of the star performers in the French hot drinks market over 2020-2021, fruit/herbal tea saw retail volume sales decline sharply in 2022. This was partly due to steep price hikes and the erosion of purchasing power amidst a…

According to Euromonitor’s Voice of the Consumers Lifestyles survey, in 2022 more than 2% of people in France were vegan, while almost 3% were vegetarian. While these figures are still quite low compared to markets such as the UK and Germany, the…

Overall volume sales of low fat cooking ingredients and meals continued to increase in France in 2022. Buoyant demand reflected rising consumer awareness of the health risks associated with being overweight or obese, a well-established trend that…

As France continued to emerge from the pandemic, work-from-home activities, which had been prevalent in 2020, when the pandemic first hit the country, were, to a great extent, coming to an end, with people returning to the office. After the spike in…

At first sight, all seemed to be going rather well for hot drinks in France in 2023, at least in current value terms. Hot drinks remained one of the most dynamic markets in dry grocery products in supermarkets and hypermarkets. It also benefited from…

Hosiery is another category in negative volume growth, while value is better supported by inflationary factors. Both sheer hosiery and non-sheer hosiery are showing such slumps, with sheer hosiery performing slightly better by a tiny margin. That…

Homewares in France experienced a slowdown in current value growth amid weaker consumer demand, primarily due to the previous stockpiling of such goods during the pandemic years. This accumulation of inventory limited the sales potential in 2023, at…

Home video is suffering from the cross-category trends which are resulting in declining sales. Firstly, there is an organic slump in sales following the boom seen during the pandemic years, when consumers were upgrading their home entertainment…

Pet shops and superstores in France remained resilient in 2023 despite economic constraints and squeezed household budgets. With consumers having continued to show dedication to their pets during the pandemic, when they spent substantially increased…

In a difficult year for the home laundry category, automatic dryers suffered the most due to growing competition with washer dryers. In addition, in a context of high energy bills, such products are seen as a costly purchase even beyond the…

Home insecticides continued to record growth in retail volume terms in 2023, continuing the pattern seen in the previous year. France experienced one of its hottest summers on record with the weather playing a key role in driving the demand for home…

In 2023, the surge in growth of other home improvement products in France, such as ladders, step stools, workbenches, toolboxes, and tool belts, can be attributed to several factors. Firstly, the high costs of professional services, exacerbated by…

In 2023, the home furnishings category in France experienced declining value sales as consumers reigned in expenditure in the face of high inflation and a sluggish housing market. Indoor furniture, such as window coverings, was particularly impacted…

HDPE bottles remains the main pack type in French home care, dominating packaging unit volumes in categories like bleach or home care disinfectants. The heightened health and hygiene awareness due to the pandemic saw home care disinfectants record a…

Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a…

In a cross-category trend, the aftermath of the pandemic-era boost to sales means current sluggish sales in home audio and cinema. Indeed, during the COVID-19 lockdowns, consumers sought products to enable a cinema-style experience at home, therefore…

In 2023, home and garden in France registered a decline in current value sales, largely attributed to macroeconomic factors dampening consumer confidence and reducing expenditure on such items. The prevailing high level of inflation in France,…

As consumers shift towards a more holistic approach to their health, sales of herbal/traditional products continue to grow. As evident across most of the French consumer health industry in the aftermath of the pandemic, preventive health and immunity…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Beauty specialists benefitted from the continued post-pandemic return to increased time spent socialising and working outside of the home in France in 2023. Demand rose in categories like colour cosmetics, among others. Similarly, optical goods…

Headphones is one of the better-performing categories in consumer electronics in volume terms in France in 2023 (second to wearables and performing slightly better than mobile phones). However, the category is still showing volume declines, and this…

Although hair care in France witnessed a small decline in volume sales in 2023, it saw solid current value growth. All categories were stable or increased in value terms, boosted by significant price growth, with salon professional hair care leading…

Gum saw strong growth in 2023 in retail volume and current value terms as the category continued to recover from the huge decline in sales seen during the height of the pandemic. However, while the category has continued to see healthy growth in 2024…

Department stores in France has witnessed a significant post-pandemic turnaround over 2021-23, recovering from a particularly challenging 2020, which marked one of the retail market's lowest performances. The strong rebound was driven by an increase…

In 2023, indoor plants experienced a surge in popularity in France, driven by the urban residents' growing desire to connect with nature within their homes. The trend towards indoor gardening is fuelled by the perceived health benefits plants offer,…

Full-service restaurants saw stronger growth in value and volume terms than limited-service restaurants in 2023, although this was in part due to the former seeing a more significant decline during the pandemic. Limited-service restaurants proved…

Sales in fruits are seeing a mixed performance, as the category finds a balance between value and volume – lower unit prices support volume growth, whereas inflationary pressures mean higher value but lower volume consumption, especially regarding…

Climate factors are influencing fresh food in France in 2023. After the significant heatwave in the summer of 2022, 2023 saw more rain with some hot spells and droughts in certain areas, which affected crops in the agricultural regions in different…

Fragrances in France saw double-digit current value growth along with minor volume growth in 2023, and was one of the best performing categories within beauty and personal care. The growth driver was premium fragrances, which saw double-digit current…

Footwear volume is managing to stay in very small positive growth in 2023, which is expected to pick up slightly in 2024, then slump again over the forecast period. Meanwhile, value is being better supported by inflationary pressures pushing up unit…

Food processors continued to suffer in 2023 as volume sales saw further decline after the substantial fall in volumes witnessed in the previous year. This decrease in sales occurred in a market where penetration was high before the COVID-19 crisis…

Sales of fish and seafood have fallen into the expected volume declines in 2023, due to high price rises alongside an ongoing drop in demand. The category is strongly supported by foodservice and institutional volumes, with the concept of fish on…

Fine wines/champagne and spirits recorded one of its best value growth rates in a number of years in 2023. Even if, post-pandemic, timetables are structurally less rigid and stable, and meals are more unstructured, fine still wines have returned to…