France

In 2023, retail e-commerce overall recorded positive current value growth in France, following the category’s decline in 2022. The count of active e-commerce sites remained on an upward trajectory, albeit at a moderated rate in 2023.

In terms of impact on volume sales, demographic trends supported adult incontinence more than any other category within tissue and hygiene in France in 2023. The country’s elderly population keeps on expanding, increasing the number of potential…

The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…

The performance of pulses tends to vary depending on economic factors. For example, tinned and canned pulses are perceived as offering better value-for-money as they require less cooking time and are more convenience, whilst fresh pulses need more…

The consumption of processed meat continues to decline in France in 2023, although the category has continued to see strong growth in current value terms. This contrasting performance is down to the significant price hikes witnessed in 2022 and 2023,…

The major pack type used for chilled processed meat in France is thin wall plastic containers. Thin wall plastic containers are popular thanks to being lightweight, durable and relatively inexpensive. After thin wall plastic containers, other plastic…

Flexible plastic and folding cartons are the main pack types used for packaging frozen processed potatoes in France. However, folding cartons have been gaining share from flexible plastic for a number of years, in part because of sustainability…

Shelf stable vegetables is the largest category within processed fruit and vegetables in France, but sales have continued to decline in 2023. This is partly due to price increases on most products as manufacturers have faced up to rising production…

Premium beauty and personal care in France saw dynamic growth in 2023, and was a good year for many categories, as market trends were in favour of the rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled…

Sales of premium and luxury cars grew by 4% in current value terms to reach EUR12 billion in 2023, with expenditure proving relatively resilient in the face of wider macroeconomic headwinds. Wealth tends to play a major role in the degree of demand…