France

The smokeless tobacco, e-vapour products and heated tobacco category continued to expand in France at the end of the review period, reaching around EUR1.3 billion in 2023. The number of vapers in France also continued to increase, reaching around 2.7…

Snacks continues to see strong growth in current value terms in 2024, largely boosted by inflation and price rises. However, snacks also looks set to deliver volume growth, albeit with sales of with certain products declining as consumers switched to…

Soft drinks continued to perform well in total current value terms in France in 2023, though its performance was significantly more muted in volume terms. Volume sales were dampened by the high rate of inflation, the ongoing war in Ukraine and the…

Coca-Cola Europacific Partners launched a new, universal 250ml returnable glass bottle for its Fuze Tea, Tropico, Sprite, Fanta and Minute Maid brands in France as part of its sustainable packaging initiatives. This change in pack size from the…

Spectacles in France continues to grow at a healthy pace in 2024, in both retail volume and current value terms, with unit prices declining in both frames and lenses. Sales of spectacle lenses are slowing in 2024, due to the ongoing effect of the RAC…

Sales of spirits declined in total volume terms in 2023. This stemmed from the combination of a number of negative factors including the end of the positive post-pandemic offsetting effect that boosted on-trade sales in 2021 and 2022. There were also…

Sports events piled up towards the end of the review period, which was good news for sports drinks at first sight. The men’s FIFA World Cup for football in Qatar at the end of 2022 had a positive impact on the category, with France reaching the final…

Some trends given impetus during the pandemic remain relevant in France. As health and wellness trends continue to rise among the French population, sports, active lifestyles and the importance of daily movement continue to gain traction. The…

Sportswear is a winner in 2023, thanks to strong and ongoing athleisure and streetwear fashion trends, such as the popularity of sports-inspired footwear (eg sneakers), and hybrid styles whereby consumers mix sports-inspired apparel with more formal…

Sales of staple foods have been negatively impacted by the elevated inflation that hit France in late 2022 and early 2023. As a result, the vast majority of prices went up across staple foods with volume sales either showing minimal growth or even…

The hot summer of 2022 led to a drop in the French potato harvest for the 2022/2023 season, with a decline in the yields from French growers. Whilst imports made up the shortfall in demand, the situation meant that prices have risen significantly in…

From many years, there has been a decline in the number of store cards in France, along with a lowering of the average spend. The economic context and inflationary pressures are notable factors here, along with the fact that French consumers…

Street stalls/kiosks experienced a strong recovery in 2022, which continued into 2023. The category benefited from the end of the pandemic and the return to relative normalcy in terms of socialising and out-of-home activities. Sales also benefited…

Sugar consumption continues to fall in France in retail terms, with sales otherwise supported by foodservice and institutional volume, alongside value being supported by inflationary price hikes. Local production in the 2022/2023 season was…

Sales of sugar confectionery saw further progress in 2023, with retail volume sales exceeding pre-pandemic levels. The category has continued to see positive growth in retail volume terms in 2024 boosted by the revival of children’s birthday parties…

Sun care in France saw a strong performance in 2023 – one of the strongest in beauty and personal care, with current value growth approaching the double digits. All categories, including sun protection, aftersun, self-tanning, and baby and…

The performance of sunglasses is heavily influenced by the weather in France as well as tourism trends. In 2022, sales of sunglasses peaked due to high temperatures throughout the summer and the strong revival of national and international tourism in…

During 2020 and into early 2021, supermarkets saw a surge in customer visits and sales in response to pandemic-era lockdowns and driven by the convenience of location, manageable store sizes, and the availability of click-and-collect services.…

2023 was a tough year for sales of surface care with volume sales declining while value growth was due to price increases rather than an increase in demand. With consumers’ disposable income being squeezed they were forced to rationalise their…

Climate activism is strong within France, reflected in consumers purchasing decisions, with many climate activists willing to pay more for sustainable products. As such, aligning initiatives to reduce carbon emissions and providing locally sourced…