France

The pandemic led to shifts in French consumer behaviour, including an increasing understanding of the importance of consistency to achieve overall wellbeing. Heightened health awareness around sickness prevention, and overall health and immunity have…

Retail value sales of digestive remedies are recording subdued but positive growth in 2023, driven by heightened health awareness among the local population, including a greater focus on digestive health. French consumers are becoming increasingly…

Direct selling was unexpectedly successful in France around the time of pandemic. Initially facing a downturn in early 2020, it rebounded in 2021. Though the overall category has slumped again in 2023, continuing 2022’s downward trend, this fall was…

Against a challenging economic background discounters is proving to be a resilient format in retail in France in 2023, as one of the most dynamic distribution channels. Discounters has the advantage of affordability and high appeal to…

Dishwashers saw volume sales fall in 2023 due to lower levels of dynamism in the real estate market, as these are products that usually get bought when consumers are acquiring a new home. Another factor that has adversely affected volume sales is the…

With households seeing a drop in their disposable income in 2023 promotions became the number one driver of sales of dishwashing products. Many people stocked up on supplies when there were attractive prices on offer, meaning that volume sales tended…

Dog food registered double-digit growth in current value terms in 2023 but this was largely due to the impact of price rises with sales declining in retail volume terms in both dry and wet dog food. A similar pattern has continued into 2024 with…

Having experienced a marginal boost during the pandemic due to prolonged home seclusion in 2020, retail volume sales of drinking milk products in France continue on their declining trajectory in 2023, a trend already emerging prior to COVID-19. This…

Edible oils is enjoying a recovery back to normalisation in 2023, following the turbulence caused by the impacts of the Russia-Ukraine war. Indeed, in 2022, it was strongly noted how reliant France was on imports for its edible oils and, moreover,…

Volume sales in eggs continue to be relatively stable, despite production having been significantly affected by the avian flu outbreak in France, with around 9.5% of the laying flock of hens affected by the epidemic since its start in 2021 –…

Energy drinks is the most dynamic category within soft drinks. With continuous strong increases in sales, constantly breaking old records and achieving new successes, energy drinks has stood out in the soft drinks market in recent years thanks to a…

France’s luxury travel and hospitality industry was firmly on the path to recovery in 2023, with another year of very strong growth seen in this year. However, given this category lost almost three quarters of its sales in 2020, when the pandemic…

Vision disorders continue to increase in France, stemming from greater exposure to digital screens and a decrease in the time spent outdoors. Post-pandemic, working from home has become a permanent measure for many former office-based employees, at…

In 2024, eyewear in France is witnessing slower growth compared to recent years, in both retail volume and current value terms. With inflation softening in 2024, French consumers and inbound tourists who can afford to pay for luxury products are…

Financial cards continues its progress in 2023, however, with mixed results. Global inflation continues to create an uncertain economic climate and an increasing price-sensitivity around sales of fast-moving consumer goods (FMCGs), leading to…

Fine wines/champagne and spirits recorded one of its best value growth rates in a number of years in 2023. Even if, post-pandemic, timetables are structurally less rigid and stable, and meals are more unstructured, fine still wines have returned to…

Sales of fish and seafood have fallen into the expected volume declines in 2023, due to high price rises alongside an ongoing drop in demand. The category is strongly supported by foodservice and institutional volumes, with the concept of fish on…

Food processors continued to suffer in 2023 as volume sales saw further decline after the substantial fall in volumes witnessed in the previous year. This decrease in sales occurred in a market where penetration was high before the COVID-19 crisis…

Footwear volume is managing to stay in very small positive growth in 2023, which is expected to pick up slightly in 2024, then slump again over the forecast period. Meanwhile, value is being better supported by inflationary pressures pushing up unit…

Fragrances in France saw double-digit current value growth along with minor volume growth in 2023, and was one of the best performing categories within beauty and personal care. The growth driver was premium fragrances, which saw double-digit current…