General Merchandise Stores in Brazil

March 2024
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Overview:

Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the General Merchandise Stores industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The General Merchandise Stores in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of General Merchandise Stores in Brazil?
  • Which are the leading retailers in General Merchandise Stores in Brazil?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
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General Merchandise Stores in Brazil - Category analysis

KEY DATA FINDINGS

With the judicial recovery process of Americanas, Havan becomes dominant in general merchandise stores
Americanas sets out a new strategy
Lojas Leader in variety stores is in judicial recovery, with debts above BRL1.0 billion, and it is feared it may be unable to avoid bankruptcy
Department stores is set to drive growth, especially Havan
Americanas will depend on regaining the trust of suppliers and consumers for its restructuring plan to be successful
Compact stores likely to become an increasing trend in general merchandise stores
Table 1 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 2 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 4 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 5 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 6 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 7 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 8 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 9 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 10 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 11 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028

Retail in Brazil - Industry Overview

Retail in 2023: The big picture
Significant moves by major competitors in grocery retailers
While some retailers are struggling, others are booming
What next for retail?
Informal retail
Tax reform
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Carnival
Consumer Day
Mother’s Day
Father’s Day
Semana do Brasil (Brazil week)
Client Day
Children’s day
Black Friday and Cyber Monday
Christmas
Summer
Back to school
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 13 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 14 Sales in Retail Offline by Channel: Value 2018-2023
Table 15 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 16 Retail Offline Outlets by Channel: Units 2018-2023
Table 17 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 18 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 19 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 22 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 24 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 27 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 28 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 29 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 30 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 31 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 32 Retail GBO Company Shares: % Value 2019-2023
Table 33 Retail GBN Brand Shares: % Value 2020-2023
Table 34 Retail Offline GBO Company Shares: % Value 2019-2023
Table 35 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 36 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 37 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 38 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 39 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 40 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 42 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 43 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 44 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 46 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 47 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 48 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 49 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 50 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 51 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 52 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 55 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 56 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 57 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 58 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 60 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 62 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 64 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

General Merchandise Stores

  • Department Stores
  • Variety Stores

General Merchandise Stores

The aggregation of department stores and variety stores.

See All of Our Definitions
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