Germany

The Hamburg in Germany report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Berlin in Germany report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

In 2023, Germany experienced a decrease in average per capita disposable income due to an economic contraction and a drop in labour productivity, despite maintaining a productivity level above the Western European average. Meanwhile, the gender gap…

In 2023, single-person households dominated in Germany, influenced by societal shifts and an ageing population. The trend is expected to continue, with single-person households forecast to account for 43.4% of all households by 2028. Furthermore,…

Total sweet spreads packaging saw a second year of decline in Germany in 2023, with falling packaging volumes across honey, chocolate spreads, and jams and preserves, as sales of such products continued to normalise after the boost seen during the…

Total sauces, dips and condiments packaging volumes continued to fall in Germany in 2023. However, not all categories saw the same negative performance. In 2023, the packaging volumes for cooking and table sauces were on the rise, driven by several…

In 2023, flexible plastic remained the dominant packaging choice for processed meat and seafood in Germany, with its most significant packaging volumes in chilled processed meat. This is due to its effective barrier properties against air, moisture,…

In Germany, total packaging volumes of processed fruit and vegetables declined in 2023, with falling units across all categories. The decline in shelf stable fruit and vegetables in 2023 was primarily due to the growing consumer preference for fresh,…

Total plant-based dairy packaging volumes continued to see another year of double-digit growth in Germany in 2023. Plant-based milk continued to account for the highest packaging volumes in this year, and also saw the strongest growth. In 2023, brick…

Total meals and soups packaging volumes maintained growth in Germany in 2023. Flexible plastic led meals and soups packaging in this year due to several key factors. First, it offers versatility in design, allowing the production of various shapes…

Total dairy packaging volumes remained fairly stable in Germany in 2023. In this year, thin wall plastic containers remained the leading pack type within dairy packaging, accounting for more than half of sales. Despite facing competition and a slight…

Total confectionery packaging volumes saw a second year of decline in Germany in 2023, due to declines for chocolate and sugar confectionery, as more consumers looked to limit their sugar intake. Flexible plastic remained the predominant pack type in…

Total baby food packaging volumes maintained growth in Germany in 2023, with prepared baby food seeing the strongest increase. Although glass jars remained the leading pack type in prepared baby food in 2023, this packaging has been seeing a…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Germany covers production and consumption trends in agricultural commodities, energy…

This report provides valuable insights into product innovation in Germany, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value…

Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that…

Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation,…

Although the incidence of vision health problems is increasing, retail volume and current value sales of contact lenses in Germany are expected to decrease in 2024. The ongoing uncertain socioeconomic context continues to dampen potential sales due…