Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After a challenging end to 2022, when the holiday sales season’s underwhelming results left retailers apprehensive for the year ahead, 2023 started on a more positive note in womenswear. German consumers took a conservative approach to…
Sportswear in Germany had a shy start to 2023, after the last quarter of 2022, when consumer confidence was at a record low. Despite initial pessimism about the economy in 2023, given the spike in energy prices, winter was less rigorous than…
After seeing slow volume growth and exceptional current value growth in 2022, menswear is set to turn to volume decline in 2023, and much slower, although still significant, current value growth, largely driven by high inflation. In value terms,…
Levi Strauss Germany is set to maintain its leading position in both men’s and women's premium jeans in Germany in 2023, and stores have seen a consistently positive business performance. Levi’s enjoys long-time brand recognition amongst consumers,…
In 2023, hosiery in Germany has continued experiencing a shift in consumer behaviour, which started along with the reopening of businesses. Given the return to events outside of the home, such as socialising, travel, and office work, sheer hosiery is…