Germany

Computers and peripherals is set to continue to see a significant retail volume decline in Germany in 2024, as consumers are still reluctant to make purchases due to global crises which are leading to the increased cost of living and uncertainty…

In 2024, overall consumer electronics in Germany is set to see only minimal growth, which can be attributed to the uncertainty plaguing German consumers due to economic developments, such as increased energy costs. Although the economic situation has…

Overall headphones is set to see retail volume growth in Germany in 2024. However, this positive performance is expected to be driven solely by TWS earbuds, which will account for more than 80% of sales, with the premium segment set to see higher…

Home audio and cinema in Germany is expected to continue to experience retail volume declines across all categories in 2024. This is because consumers are avoiding purchases of products they deem unnecessary in order to save money due to the insecure…

After consecutive declines over 2021-2023, after the pandemic, home video in Germany is set to grow again in retail volume terms in 2024. This is likely to be driven by the European Championship in football, as well as the Olympic Games, both taking…

Imaging devices, both digital cameras and digital camcorders, are set to continue to decline in retail volume terms in Germany in 2024. This can mainly be attributed to the substitution by smartphone cameras. As smartphones have become an…

In-car entertainment in Germany is set to continue to decline in retail volume terms in 2024, and at an even more rapid rate than in the previous year, as the devices in this category become increasingly redundant. In-car navigation devices are being…

After years of decline during the post-pandemic years, mobile phones is finally set to experience retail volume growth in Germany once again in 2024. However, this is expected to be exclusively driven by an increase in sales of smartphones, with…

The retail volume growth rate of portable players in Germany is set to increase in 2024. This is not only due to continued steady growth for wireless speakers, which makes up the vast majority of this category, but also because e-readers is expected…

Wearable electronics is expected to maintain negligible retail volume growth in Germany in 2024; however, different categories are set to experience different performances. While smart wearables, which account for nearly two thirds of volume sales,…