Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, apparel and footwear specialists in Germany, including H&M, experienced modest growth compared to the double-digit rise recorded the previous year due to an easing of pandemic restrictions and pent-up demand, yet sales remained below…
Despite a recovery to pre-pandemic value sales levels in 2022, driven by high inflation and pent-up demand for in-store shopping as mobility restrictions eased, appliances and electronics specialists in Germany returned to decline in 2023. This was…
Convenience retailers in Germany recorded a resilient performance in 2023, despite a slowdown compared to the rapid growth witnessed in 2022 when cultural, leisure and professional events, including major trade, resumed at full capacity following…
In 2023, direct selling in Germany continued on its growth trajectory, albeit at a steadier pace compared to the spike during the pandemic. The channel's success is largely attributed to its effective digital transformation and the adoption of a…
In a macroeconomic environment marked by stagnation and low consumer confidence, in combination with historically high inflation rates, especially for food and drinks, discounters in Germany significantly outperformed all other grocery channels in…
Value sales of general merchandise stores in Germany rebounded in 2023, following the previous year’s decline. The latter was driven by department stores, with the channel’s sales falling by double digits due to temporary store closures. Although the…
Following a marginal decline the previous year, health and beauty specialists in Germany recorded moderate value growth in 2023, mainly driven by the rising demand for beauty and personal care products. With rising overall costs in Germany,…
In 2023, value sales of home products specialists in Germany experienced a marginal downturn following a particularly strong performance the previous year. This channel, which includes home improvement and gardening stores, homewares and home…
The economic slowdown in 2023 somewhat undermined the performance of hypermarkets in Germany, as the format is highly dependent on non-grocery purchases often considered by consumers as discretionary spending. This adds to the longer-term challenges…
In 2023, Germany's e-commerce landscape showed signs of potential recovery, following 2022’s sales slump as the country emerged from the pandemic. A stronger return to stores, ongoing economic volatility, and low consumer confidence stemming from the…