Germany

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Cities

Hamburg in Germany

Jul 2024

The Hamburg in Germany report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 800
Cities

Berlin in Germany

Jul 2024

The Berlin in Germany report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 800
Strategy Briefing

Structural Drivers of Inflation: Implications for the Global Economy and Industries

Jul 2024

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

USD 1,475
Country Briefing

Income and Expenditure: Germany

Jul 2024

In 2023, Germany experienced a decrease in average per capita disposable income due to an economic contraction and a drop in labour productivity, despite maintaining a productivity level above the Western European average. Meanwhile, the gender gap…

USD 350
Country Briefing

Households: Germany

Jun 2024

In 2023, single-person households dominated in Germany, influenced by societal shifts and an ageing population. The trend is expected to continue, with single-person households forecast to account for 43.4% of all households by 2028. Furthermore,…

USD 350
Country Report

Sweet Spreads Packaging in Germany

Jun 2024

Total sweet spreads packaging saw a second year of decline in Germany in 2023, with falling packaging volumes across honey, chocolate spreads, and jams and preserves, as sales of such products continued to normalise after the boost seen during the…

USD 1,100
Country Report

Sauces, Dips and Condiments Packaging in Germany

Jun 2024

Total sauces, dips and condiments packaging volumes continued to fall in Germany in 2023. However, not all categories saw the same negative performance. In 2023, the packaging volumes for cooking and table sauces were on the rise, driven by several…

USD 1,100
Country Report

Processed Meat and Seafood Packaging in Germany

Jun 2024

In 2023, flexible plastic remained the dominant packaging choice for processed meat and seafood in Germany, with its most significant packaging volumes in chilled processed meat. This is due to its effective barrier properties against air, moisture,…

USD 1,100
Country Report

Processed Fruit and Vegetables Packaging in Germany

Jun 2024

In Germany, total packaging volumes of processed fruit and vegetables declined in 2023, with falling units across all categories. The decline in shelf stable fruit and vegetables in 2023 was primarily due to the growing consumer preference for fresh,…

USD 1,100
Country Report

Plant-Based Dairy Packaging in Germany

Jun 2024

Total plant-based dairy packaging volumes continued to see another year of double-digit growth in Germany in 2023. Plant-based milk continued to account for the highest packaging volumes in this year, and also saw the strongest growth. In 2023, brick…

USD 1,100
Country Report

Meals and Soups Packaging in Germany

Jun 2024

Total meals and soups packaging volumes maintained growth in Germany in 2023. Flexible plastic led meals and soups packaging in this year due to several key factors. First, it offers versatility in design, allowing the production of various shapes…

USD 1,100
Country Report

Dairy Packaging in Germany

Jun 2024

Total dairy packaging volumes remained fairly stable in Germany in 2023. In this year, thin wall plastic containers remained the leading pack type within dairy packaging, accounting for more than half of sales. Despite facing competition and a slight…

USD 1,100
Country Report

Confectionery Packaging in Germany

Jun 2024

Total confectionery packaging volumes saw a second year of decline in Germany in 2023, due to declines for chocolate and sugar confectionery, as more consumers looked to limit their sugar intake. Flexible plastic remained the predominant pack type in…

USD 1,100
Country Report

Baby Food Packaging in Germany

Jun 2024

Total baby food packaging volumes maintained growth in Germany in 2023, with prepared baby food seeing the strongest increase. Although glass jars remained the leading pack type in prepared baby food in 2023, this packaging has been seeing a…

USD 1,100
Country Briefing

Commodities: Germany

Jun 2024

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Germany covers production and consumption trends in agricultural commodities, energy…

USD 350
Country Report

Innovation: Food and Beverage in Germany

Jun 2024

This report provides valuable insights into product innovation in Germany, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

USD 1,325
Country Report

Sunglasses in Germany

Jun 2024

Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value…

USD 1,100
Country Report

Spectacles in Germany

Jun 2024

Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that…

USD 1,100
Country Report

Eyewear in Germany

Jun 2024

Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation,…

USD 1,210
Country Report

Contact Lenses and Solutions in Germany

Jun 2024

Although the incidence of vision health problems is increasing, retail volume and current value sales of contact lenses in Germany are expected to decrease in 2024. The ongoing uncertain socioeconomic context continues to dampen potential sales due…

USD 1,100
Consumer Lifestyle

Consumer Lifestyles in Germany

Jun 2024

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

USD 1,475
Country Report

Video Games in Germany

Jun 2024

Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany,…

USD 1,195
Country Report

Traditional Toys and Games in Germany

Jun 2024

In 2023, value sales of traditional toys and games in Germany continued to decline, as the post-pandemic effect lingered. German consumers’ general reluctance to purchase non-essentials, not considered urgent or necessary for the purpose of saving…

USD 1,195
Country Report

Toys and Games in Germany

Jun 2024

Value sales of overall toys and games in Germany recorded marginally faster growth in 2023 compared to the previous year, driven by video games hardware. This was in contrast to traditional toys and games, which, for the second consecutive year,…

USD 2,450
Consumer Lifestyle

Consumer Values and Behaviour in Germany

Jun 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,475
Strategy Briefing

Trends in Global Trade Amid Rising Economic Fragmentation

Jun 2024

The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require…

USD 1,475
Country Report

Pet Products in Germany

Jun 2024

The rising popularity of cats as household companions is leading to significant expansion of the cat population, driving up the demand for cat litter in Germany. This surge in feline ownership is creating a robust market opportunity for manufacturers…

USD 1,195
Country Report

Pet Care in Germany

Jun 2024

Pet care in Germany is experiencing some shifts, driven by changing consumer behaviours and market dynamics. Despite a slowdown in the growth of the pet population, the industry continues to flourish, propelled by enduring trends such as…

USD 2,450
Country Report

Other Pet Food in Germany

Jun 2024

Other pet food in Germany is only experiencing marginal volume growth in 2024. Post-pandemic Germany is witnessing a discernible preference shift towards traditional pets such as dogs and cats, with small mammals, reptiles, birds, and fish garnering…

USD 1,195
Country Report

Dog Food in Germany

Jun 2024

Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving…

USD 1,195
Country Report

Cat Food in Germany

Jun 2024

Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening…

USD 1,195
Country Report

Homewares in Germany

May 2024

In 2023, homewares in Germany only witnessed marginal current value sales growth. However, this was largely driven by inflation and price increases. Slowing demand was driven by high consumer price inflation and poor economic growth in the country,…

USD 1,195
Country Report

Home Improvement in Germany

May 2024

In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a…

USD 1,195
Country Report

Home Furnishings in Germany

May 2024

In 2023, home furnishings in Germany witnessed a significant contraction of value sales, driven by adverse macroeconomic conditions. The country’s GDP declined in 2023, and geopolitical tensions, such as the war in Ukraine, continued to fuel…

USD 1,195
Country Report

Home and Garden in Germany

May 2024

In 2023, value sales of home and garden in Germany declined compared to the previous year, driven by a combination of adverse macroeconomic factors and pressures on consumers’ disposable incomes due to inflation. The number of new construction…

USD 2,450
Country Report

Gardening in Germany

May 2024

In 2023, gardening in Germany witnessed declining current value sales, with high inflation and a decline in GDP growth discouraging consumers from making discretionary purchases. Product categories with longer replacement cycles, such as gardening…

USD 1,195
Country Briefing

Economy, Finance and Trade: Germany

May 2024

In 2023, Germany’s economy contracted by 0.3%, due to sluggish spending, which was impacted by high inflation and stricter financing conditions. However, an improvement is expected in 2024, with projected GDP growth of 0.2%, while inflation is set to…

USD 350
Strategy Briefing

Key B2B Market Trends in 2024 and Beyond

May 2024

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

USD 1,475
Country Report

Toilet Care in Germany

Apr 2024

In Germany, there is a term called "Sitzpinkler" for men who sit while urinating, driven by concerns related to hygiene, health and the growing influence of smartphones. Therefore, maintaining proper toilet care remained a significant priority for…

USD 1,195
Country Report

Surface Care in Germany

Apr 2024

In 2023, greater time spent outside of the home following the easing of pandemic restrictions further dragged on demand for surface care in Germany, resulting in volume sales dipping below 2019 levels. On the other hand, value sales continued to rise…

USD 1,195
Country Report

Polishes in Germany

Apr 2024

In 2023, busier lifestyles compounded the ongoing decline in demand for polishes in Germany, reflecting changing cleaning habits. With less time spent at home and more hectic lives, local consumers increasingly favour quicker and easier alternatives,…

USD 1,195
Country Report

Laundry Care in Germany

Apr 2024

Value sales of laundry care, the largest category in German home care, continued to grow in 2023, albeit at a slower pace compared to the previous year. The most substantial growth within laundry care was observed in liquid tablet detergents and…

USD 1,195
Country Report

Home Insecticides in Germany

Apr 2024

As temperatures in Germany rose in 2023, there was a noticeable increase in flying insects such as bumblebees and hornets in comparison to previous years. This surge in insect activity prompted demand for home insecticides, not only among households,…

USD 1,195
Country Report

Home Care in Germany

Apr 2024

Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the…

USD 2,750
Country Report

Dishwashing in Germany

Apr 2024

In 2023, value sales of dishwashing in Germany continued to grow, primarily influenced by inflationary pressures that led to a rise in unit prices. Among the different formats, automatic dishwashing tablets retained the highest value share, while…

USD 1,195
Country Report

Bleach in Germany

Apr 2024

Bleach in Germany, despite its effective disinfecting properties, has fallen out of favour with the majority of local consumers due to its perception as a strong chemical. As a result, volume sales of bleach have been declining. This shift in…

USD 1,195
Country Report

Air Care in Germany

Apr 2024

In 2023, there was reduced use of air care in Germany due to greater mobility post-pandemic, especially when compared to previous years when consumers spent greater time indoors. The category was mainly driven by replacements rather than new…

USD 1,195
Country Report

Soft Drinks Packaging in Germany

Apr 2024

PET bottles remained the dominant pack type in soft drinks packaging in Germany in 2023, which will continue to be the case over the forecast period. The success of this pack type is down to its affordability, durability and convenience over…

USD 1,100
Country Report

Hot Drinks Packaging in Germany

Apr 2024

Flexible packaging is the most popular pack type for hot drinks in Germany, widely used across both tea and coffee categories. Within flexible packaging, flexible paper and flexible plastic are the most popular pack types. This trend can be…

USD 1,100
Country Report

Vending in Germany

Apr 2024

In 2023, vending in Germany experienced a stronger value sales decline, following a more modest fall the previous two years during the post-pandemic reopening. While vending locations, such as streets, transport hubs, and semi-captive environments…

USD 1,195
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