Germany

Depilatories saw a sluggish, still-negative, volume performance in 2023 in Germany, while value sales achieved only small value growth. This contrasts quite strongly with the high levels of growth seen across some other beauty and personal care…

Deodorants showed solid growth in Germany in 2023, in both value and volume terms. While the stronger value growth is being driven by high unit prices, volume demand comes from a strong base. This is being driven by consumers’ return to active,…

Colour cosmetics maintained dynamic current value growth in Germany in 2023, with both premium and mass colour cosmetics experiencing healthy growth, with high double-digit increases. Mass colour cosmetics grew slightly faster than premium, although…

Beauty and personal care maintained solid current value growth in Germany in 2023, in part attributed to high prices, whereas volume sales remained variable across the categories. Premium beauty and personal care outpaced the growth rate of mass…

Bath and shower saw positive value sales in Germany in 2023, in part due to inflationary pressures causing high prices, while volume remained in a slight negative slump. That said, performance is variable across categories. For example, body…

Value sales saw decent growth in baby and child-specific products in Germany in 2023, however, volume sales are more challenged due to declining birthrates, although remaining positive due to baseline demand. There is also strong competition within…

Producers of sweet biscuits in Germany are having to navigate uncertain times marked by fluctuating prices and economic instability. Several factors are contributing to this volatility, significantly impacting both players and consumers. One of the…

Sugar confectionery in Germany experienced challenging times in 2023, primarily due to the highly fluctuating price of sugar. This volatility created significant hurdles for confectionery manufacturers, impacting production costs and pricing…

In 2024, snacks in Germany is navigating a dynamic landscape shaped by several key trends. While fluctuating ingredient prices present ongoing challenges, dramatic price changes are anticipated to be less frequent than in previous years with the…

The landscape of savoury snacks in Germany is experiencing significant shifts due to economic pressures and evolving consumer expectations. Price fluctuations in essential ingredients, especially edible oils, are impacting production costs. These…

Rising retail prices of ice cream in Germany stem from several factors, notably increased energy expenses linked to cooling systems. With ice cream demand traditionally peaking during the warmer summer months, retailers face heightened electricity…

In 2024, the retail landscape of gum in Germany reflects both traditional strengths and contemporary trends. Supermarkets, convenience stores, and kiosks remain pivotal for gum sales, leveraging the impulse nature of gum purchases. Strategic product…

In 2024, cocoa prices continue to significantly impact chocolate confectionery in Germany, influencing both production and retail prices. Fluctuations in cocoa costs are causing widespread repercussions, particularly for smaller players with limited…

Total sweet spreads packaging saw a second year of decline in Germany in 2023, with falling packaging volumes across honey, chocolate spreads, and jams and preserves, as sales of such products continued to normalise after the boost seen during the…

Total sauces, dips and condiments packaging volumes continued to fall in Germany in 2023. However, not all categories saw the same negative performance. In 2023, the packaging volumes for cooking and table sauces were on the rise, driven by several…

In 2023, flexible plastic remained the dominant packaging choice for processed meat and seafood in Germany, with its most significant packaging volumes in chilled processed meat. This is due to its effective barrier properties against air, moisture,…

In Germany, total packaging volumes of processed fruit and vegetables declined in 2023, with falling units across all categories. The decline in shelf stable fruit and vegetables in 2023 was primarily due to the growing consumer preference for fresh,…

Total plant-based dairy packaging volumes continued to see another year of double-digit growth in Germany in 2023. Plant-based milk continued to account for the highest packaging volumes in this year, and also saw the strongest growth. In 2023, brick…

Total meals and soups packaging volumes maintained growth in Germany in 2023. Flexible plastic led meals and soups packaging in this year due to several key factors. First, it offers versatility in design, allowing the production of various shapes…

Total dairy packaging volumes remained fairly stable in Germany in 2023. In this year, thin wall plastic containers remained the leading pack type within dairy packaging, accounting for more than half of sales. Despite facing competition and a slight…