Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Demand for frozen ready meals in Germany continued to grow in 2023, as consumers increasingly searched for convenient meal solutions that catered for busy lifestyles. As German consumers juggled work, family and social commitments, there was a…
In 2023, inflation still had a notable impact on edible oils in Germany, leading to elevated prices and changes in consumer behaviour. Factors such as rising labour costs, fuel prices and agricultural inputs contributed to higher production expenses…
While 2023 might have appeared to be a stable year for cooking ingredients and meals in Germany after the pandemic years and rise of inflation, the industry experienced an interesting evolution. Shaped by a variety of factors that reflected both…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
As consumers could finally travel, and return to workplaces and educational establishments, bags and luggage has continued on the recovery path that started in 2022. Despite a higher cost of living, which brought some expected conservativeness to…