Germany

The consumer foodservice industry was without doubt challenged in recent years. This started in the first quarter of 2020 with the COVID-19 pandemic, which had a direct effect in this and following years, with outlet closures and sales at historic…

Showing overwhelming dominance when the effects of the pandemic and inflation significantly impacted the consumer foodservice industry, standalone continued to be the leading location when the scenario showed almost complete recovery in 2023, despite…

In 2023, current value sales in cafés/bars in Germany continued to lag behind the pre-pandemic level, despite increases in value sales and volume transactions. One of the notable trends in this year was the persistence of a lower average spend per…

Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy…

In 2023, tissue and hygiene in Germany experienced a persistent increase in value following significant growth the previous year. This continued growth was mainly driven by the sustained rising costs of raw materials and production. Despite a lower…

In 2023, rx/reimbursement adult incontinence in Germany continued to record positive value growth, particularly given the increased costs of products and the impact of a high inflation rate. Nevertheless, volume growth decreased marginally, in a…

Retail tissue in Germany continued to record a positive performance in 2023, with demand improving from the previous year, while value growth was slower compared to 2022, when it had reached double digits. Overall demand continued to be dominated by…

The demand for retail adult incontinence in Germany, comprising both light and moderate/heavy options, continued to grow in 2023. This growth trajectory can be attributed to factors that include an ageing population and the growing prevalence of…

Although Germany’s birth rate marginally declined in 2023 after an increase in 2021, demand for nappies/diapers/pants continued to rise. However, value growth was considerably higher. 2022’s record-high inflation that led to higher average prices…

In 2023, value sales of menstrual care in Germany continued to grow, following a dynamic performance in 2022. Increased costs of raw materials and production added to the continued inflation felt throughout the year. Health and hygiene awareness has…

The pandemic brought particular challenges to away-from-home tissue and hygiene in Germany as businesses, restaurants and hospitality sectors were forced to remain closed and limited in terms of operating over an extended period. A tentative revival…

Marking a notable shift in consumption patterns, retail demand for vegetables in Germany declined in 2023. Ongoing economic challenges and inflationary pressures remained an obstacle for many consumers when it came to purchasing fresh produce at the…

In 2023, retail volume sales of sugar in Germany ceased their declining trajectory and stagnated. Since the at-home baking trend peaked in 2020 and supported category growth following previous declines, 2023 witnessed sugar consumption levels…

Starchy root consumption in Germany experienced another year of decline in 2023, reflecting market dynamics and dietary trends affecting the category. The evolving dietary habits of consumers in Germany were one of the factors influencing this shift.…

In 2023, peas generally remained popular in Germany because they are deemed easy to use, have a mild taste, and are budget-friendly, which matters when prices are rising. Germans tend to eat peas in salads during the summer and in soups and stews in…

Nuts in Germany, usually seen as a healthy and appetising snack, became increasingly expensive in 2023 because of rising inflation. This has impacted consumers’ food choices and how they spend their money. Since nuts are often considered a treat,…

Retail demand for meat in Germany experienced another decline in 2023, influenced by several factors that reshaped dietary habits and consumer preferences, such as concerns about the health impacts associated with meat consumption, sustainability and…

While not dramatically, retail volume sales of fruits in Germany declined in 2023. Economic factors such as rising prices and inflation are likely to have contributed to the decline; higher food costs and reduced purchasing power among consumers…

As the effects of the pandemic gradually waned and had little impact on consumers and their purchasing patterns in 2023, inflation and price increases took the lead as the main socioeconomic factors shaping demand for fresh food in Germany. Despite…

The increasing awareness of sustainability issues and environmental concerns associated with fish and seafood production have contributed to the decline in the consumption of these fresh foods in Germany. Health considerations have also played a…

In 2023, as food prices remained high, some consumers in Germany turned to eggs as a cheap alternative to meat due to their perception as a healthy food choice. Therefore, despite a marginal retail volume decline in 2023, demand for eggs remained…

In 2023, store cards in Germany faced stagnant development. Despite a brief resurgence in 2021 and 2022, the category has struggled to return to pre-pandemic levels. The decline is attributed to the growing consumer preference for alternative loyalty…

In 2023, pre-paid cards in Germany displayed a remarkable ability to adapt to post-pandemic changes. This was in contrast to 2022, when pre-paid cards witnessed a decline in transactions and value due to extraordinary circumstances, such as the…

In 2023, financial cards and payments in Germany had to navigate a complex landscape. On the one hand, there was a slow yet steady increase in transactions, particularly in industries such as travel and dining that rebounded as pandemic restrictions…

In 2023, debit cards in Germany maintain their upward trajectory, building on the momentum gained in previous years. The waning impact of the pandemic has accelerated the transition from cash to digital payments, particularly debit cards. This shift…

In 2023, credit cards in Germany witnessed a nuanced recovery characterised by a notable and consistent increase in transaction volume and value. As the nation emerged from pandemic-induced restrictions, industries such as travel and dining -…

In 2023, charge cards in Germany displayed resilience, adapting to the post-pandemic era. The category witnessed a surge in usage, particularly in the commercial segment, with value and transactions sitting marginally below pre-pandemic levels in…

This briefing examines how the chicken and poultry commodities perform globally and in the largest countries in terms of supply. The report also provides data and analysis on chicken price dynamics and trends in the key meat-consuming industries.

Health concerns are exerting a significant influence on demand for sweet spreads in Germany as consumers increasingly seek options that align with their wellbeing goals. This shift is characterised by demand for healthier ingredients, reduced sugar…

Unilever, the leading player in sauces, dips and condiments in Germany for years, remained at the top for 2023. Its extensive assortment, including the popular Knorr brand of sauces, makes it a permanent presence in different outlets and various…

Demand for frozen ready meals in Germany continued to grow in 2023, as consumers increasingly searched for convenient meal solutions that catered for busy lifestyles. As German consumers juggled work, family and social commitments, there was a…

In 2023, inflation still had a notable impact on edible oils in Germany, leading to elevated prices and changes in consumer behaviour. Factors such as rising labour costs, fuel prices and agricultural inputs contributed to higher production expenses…

While 2023 might have appeared to be a stable year for cooking ingredients and meals in Germany after the pandemic years and rise of inflation, the industry experienced an interesting evolution. Shaped by a variety of factors that reflected both…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

As consumers could finally travel, and return to workplaces and educational establishments, bags and luggage has continued on the recovery path that started in 2022. Despite a higher cost of living, which brought some expected conservativeness to…

In 2022, prices continued the steady rise that started before the pandemic, with significant increases since then, mainly driven by soaring energy costs. The recovery from the pandemic was slow, due to several COVID-19 variants affecting schools and…

In 2023, analogue quartz watches took a prominent position in Germany’s market, seamlessly integrating traditional craftsmanship with technological advances. These timepieces blend classic aesthetics with up-to-date design elements, particularly…

Personal accessories faced slow growth in 2023, due to economic uncertainty. Consumer confidence revived somewhat towards the end of the year, but spending is expected to remain constrained, due to the global financial and labour crises. Hybrid and…

After 2022 saw double-digit growth in jewellery sales in Germany, 2023 showed signs of a slowdown. Among the drivers that led to a revival in the jewellery industry in 2022 were a renewed sense of freedom to socialise and enjoy life after two years…

In 2023, Germany’s consumer lending landscape was characterised by a complex interplay of economic challenges and consumer behaviour. While the market was recovering from the COVID-19 pandemic, it faced headwinds from ongoing geopolitical tensions…

In 2023, Germany’s consumer credit market showed signs of cautious optimism. Despite the lingering effects of the pandemic and geopolitical tensions, such as the ongoing crisis in Ukraine, there was a modest rise in consumer lending. However, German…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

Packaging changes in Germany reflect a broader shift towards sustainability and environmental stewardship. The EU’s imposition of a “plastic tax” in 2021 has put tremendous pressure on businesses and industries to adopt more environmentally-friendly…

Global growth is set to slow in 2024 as a result of high cost pressures for businesses and consumers, especially high interest rates. Asia Pacific will continue to stand out as the main global growth region while advanced economies decelerate.…

The so-called “traffic-light” coalition is attempting to revolutionise Germany’s drug policy. The current plan to legalise cannabis is, however, a rather cautious approach to that. Yet, the debate has shown how much cannabis is already part of many…

During the pandemic there was a surge in interest in staying fit and healthy. As part of this trend, endurance sports such as running and cycling gained popularity. This included activities such as trail running and outdoor sports, which saw…

The German soft drinks industry has suffered multiple crises. After the pandemic hit the on-trade and boosted off-trade sales, inflation has had a severe impact on consumers’ behaviour. In addition to changing consumption behaviour, foodservice…

RTD tea is set to face a period of relative stagnation in off-trade volume terms in Germany in 2023. While the category continues to perform well in current value terms, it is encountering challenges achieving significant growth. After many years of…

In 2023, off-trade and on-trade volume sales of RTD coffee in Germany are expected to continue to make a comeback, after facing two years of decline in 2020 and 2021. The category has slowly returned to growth as life has returned to normal after the…

In comparison with other Western European countries, Germany maintains high per capita consumption of juice. However, overall juice consumption is on a gradual decline in the country, primarily due to mounting concerns about its sugar content. As…