Germany

Fine cut tobacco volume sales recorded positive growth in 2022 following the decline seen in 2021, with actual volume sales in 2022 remaining above their pre-pandemic level, helped by the strong growth seen in 2020. The continued prevalence of remote…

During the pandemic, cigarette consumption benefitted from remote working as well as high levels of stress among the local population. Moreover, consumers were not able to cross borders during the lockdowns to buy their cigarettes in neighbouring…

Although ‘mostly free’ for economic freedom and state finances have been improving, more corruption has been observed and its terrorism ranking has been deteriorating. Inflation is retreating, but economic growth is moderating, whilst energy import…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…