Germany

Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that…

Pet care in Germany is experiencing some shifts, driven by changing consumer behaviours and market dynamics. Despite a slowdown in the growth of the pet population, the industry continues to flourish, propelled by enduring trends such as…

Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the…

Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy…

While not dramatically, retail volume sales of fruits in Germany declined in 2023. Economic factors such as rising prices and inflation are likely to have contributed to the decline; higher food costs and reduced purchasing power among consumers…

In 2023, debit cards in Germany maintain their upward trajectory, building on the momentum gained in previous years. The waning impact of the pandemic has accelerated the transition from cash to digital payments, particularly debit cards. This shift…

In recent years, bottled water in Germany has confronted a pressing issue – sustainability. With a strong focus on eco-friendliness, many consumers have started questioning the need for bottled water in a country where the tap water is high quality.…

Total dairy packaging volumes remained fairly stable in Germany in 2023. In this year, thin wall plastic containers remained the leading pack type within dairy packaging, accounting for more than half of sales. Despite facing competition and a slight…

Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value…

RTD tea is set to face a period of relative stagnation in off-trade volume terms in Germany in 2023. While the category continues to perform well in current value terms, it is encountering challenges achieving significant growth. After many years of…

In 2023, off-trade and on-trade volume sales of RTD coffee in Germany are expected to continue to make a comeback, after facing two years of decline in 2020 and 2021. The category has slowly returned to growth as life has returned to normal after the…

In comparison with other Western European countries, Germany maintains high per capita consumption of juice. However, overall juice consumption is on a gradual decline in the country, primarily due to mounting concerns about its sugar content. As…

Concentrates is set to witness a boost to off-trade RTD volume sales in 2023, primarily driven by the increased household penetration of countertop soda-making machines such as SodaStream. More consumers are now choosing to prepare their own drinks…

Total confectionery packaging volumes saw a second year of decline in Germany in 2023, due to declines for chocolate and sugar confectionery, as more consumers looked to limit their sugar intake. Flexible plastic remained the predominant pack type in…

Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation,…

Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening…

In 2023, home furnishings in Germany witnessed a significant contraction of value sales, driven by adverse macroeconomic conditions. The country’s GDP declined in 2023, and geopolitical tensions, such as the war in Ukraine, continued to fuel…

In 2023, value sales of dishwashing in Germany continued to grow, primarily influenced by inflationary pressures that led to a rise in unit prices. Among the different formats, automatic dishwashing tablets retained the highest value share, while…

Marking a notable shift in consumption patterns, retail demand for vegetables in Germany declined in 2023. Ongoing economic challenges and inflationary pressures remained an obstacle for many consumers when it came to purchasing fresh produce at the…

Nuts in Germany, usually seen as a healthy and appetising snack, became increasingly expensive in 2023 because of rising inflation. This has impacted consumers’ food choices and how they spend their money. Since nuts are often considered a treat,…