Germany

In Germany, total packaging volumes of processed fruit and vegetables declined in 2023, with falling units across all categories. The decline in shelf stable fruit and vegetables in 2023 was primarily due to the growing consumer preference for fresh,…

In 2023, apparel and footwear specialists in Germany, including H&M, experienced modest growth compared to the double-digit rise recorded the previous year due to an easing of pandemic restrictions and pent-up demand, yet sales remained below…

In 2023, rx/reimbursement adult incontinence in Germany continued to record positive value growth, particularly given the increased costs of products and the impact of a high inflation rate. Nevertheless, volume growth decreased marginally, in a…

In 2023, financial cards and payments in Germany had to navigate a complex landscape. On the one hand, there was a slow yet steady increase in transactions, particularly in industries such as travel and dining that rebounded as pandemic restrictions…

As in 2022, sleep aids was registering a slight decline in current value terms as a result of falling in 2023. While prices were still rising during the pandemic (2020, 2021), which, paired with increased volume demand for sleep aids during the…

In 2023, hosiery in Germany has continued experiencing a shift in consumer behaviour, which started along with the reopening of businesses. Given the return to events outside of the home, such as socialising, travel, and office work, sheer hosiery is…

In 2023, the demand for digestive remedies across different categories was relatively stable. The increasing prevalence of symptoms of acid or gastroesophageal reflux have been supporting retail volume and current value sales of proton pump…

After over two years of Coronavirus (COVID-19) restrictions preventing holiday-goers from flying to destinations, there were strong opportunities from 2022 to make up for lost time. However, 2022 brought other challenges to the industry, mainly…

In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…

In 2023, Germany was experiencing strong inflationary pressures, which was having an understandable impact on the spending habits of German consumers, particularly within the realm of large cooking appliances. The increased cost of living was…

In 2023, declining retail volume sales are expected across every product category in computers and peripherals. An important factor in this is that due to the increase in demand during the pandemic, demand has now dropped. In addition, the high…

Herbal/traditional continued to grow at healthy pace in current value terms in 2023. Many of the leading players in consumer health were investing more in developing their herbal/traditional product ranges as well as their marketing activities in for…

In Germany, inflation and interest rates have remained high in 2023, and real GDP has remained relatively flat, negatively affecting consumer spending and demand for non-essential goods such as fashion items. Despite the expectation of an increase…

Having already recorded very dynamic growth in 2022, paediatric cold, cough and allergy remedies continued to register the strongest growth in paediatric consumer health in Germany in 2023, albeit at a much more modest pace. This strong performance…

Germany, with its rich tapestry of cultures influenced by both its history and modern migration, showcases a culinary landscape as diverse as its population. This multicultural demographic, further buoyed by travel enthusiasts, international cuisine…

The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

In-car entertainment in Germany is set to witness decline in 2023, with a notable decrease expected in current value terms, along with a nearly a double-digit decrease in retail volume sales. This was a continuation of the trend from previous years,…

In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…

In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…