Germany

After 2022 saw double-digit growth in jewellery sales in Germany, 2023 showed signs of a slowdown. Among the drivers that led to a revival in the jewellery industry in 2022 were a renewed sense of freedom to socialise and enjoy life after two years…

Men’s grooming remained in a slight negative-digit volume slump in Germany in 2023, with value sales better supported by high prices. Men’s toiletries (bath and shower) is a key subcategory which is seeing positive volume growth, alongside the good…

Bath and shower saw positive value sales in Germany in 2023, in part due to inflationary pressures causing high prices, while volume remained in a slight negative slump. That said, performance is variable across categories. For example, body…

Total sweet spreads packaging saw a second year of decline in Germany in 2023, with falling packaging volumes across honey, chocolate spreads, and jams and preserves, as sales of such products continued to normalise after the boost seen during the…

Total baby food packaging volumes maintained growth in Germany in 2023, with prepared baby food seeing the strongest increase. Although glass jars remained the leading pack type in prepared baby food in 2023, this packaging has been seeing a…

Value sales of overall toys and games in Germany recorded marginally faster growth in 2023 compared to the previous year, driven by video games hardware. This was in contrast to traditional toys and games, which, for the second consecutive year,…

Small local grocers in Germany recorded the lowest current value growth among all grocery retailing channels in 2023. This corresponded to a strong decline in constant terms due to the historically high inflation during the year; food and…

In 2023, Germany's e-commerce landscape showed signs of potential recovery, following 2022’s sales slump as the country emerged from the pandemic. A stronger return to stores, ongoing economic volatility, and low consumer confidence stemming from the…

Current value sales in limited-service restaurants in Germany experienced another year of notable recovery in 2023, signalling a departure from the challenges and uncertainties of previous years. After navigating through periods of economic…

Chocolate-based flavoured powder drinks maintains its popularity as the preferred format among other hot drinks in Germany. However, the demand for these beverages through foodservice remains significantly lower than pre-pandemic levels. This lower…