Germany

Hair care remained on a healthy growth trajectory in Germany in 2022, and is expected to continue growing in the forecast period. Throughout the pandemic, Germany’s retail and salon closures led to new trends amongst consumers, who started applying…

Although the incidence of vision health problems is increasing, retail volume and current value sales of contact lenses in Germany are expected to decrease in 2024. The ongoing uncertain socioeconomic context continues to dampen potential sales due…

Following a marginal decline the previous year, health and beauty specialists in Germany recorded moderate value growth in 2023, mainly driven by the rising demand for beauty and personal care products. With rising overall costs in Germany,…

While 2023 might have appeared to be a stable year for cooking ingredients and meals in Germany after the pandemic years and rise of inflation, the industry experienced an interesting evolution. Shaped by a variety of factors that reflected both…

Home video is set to show negative developments in both volume and current value terms across almost all product categories in 2023. Sales of LCD TVs, which includes LED and QLED devices, are expected to experience volume and value declines in this…

Retail sales of luxury goods in Germany increased by 2% in current value terms to reach EUR62.5 billion in 2023. Luxury goods had seen two years of declining sales in 2020 and 2021, with its performance heavily impacted by the various measures put in…

Following the loss of inbound arrivals due to restrictions on travel during the pandemic, tourist visitor levels in Germany were continuing to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of…

Inflation has had a noticeable impact on demand for cheese in Germany, prompting consumers to substitute higher-priced cheese varieties with cheaper alternatives. After a price increase of more than 20% since the first quarter of 2022, consumers are…

Total volume sales of spirits recorded a marked recovery in 2022, driven by the full reopening of the on-trade channel, as night clubs were finally allowed to reopen with no restrictions in March 2022. Although the shift in consumption occasions…

The long-awaited post-pandemic rebound of on-trade sales materialised in 2022, as most foodservice outlets were fully reopened for the entire year, in sharp contrast to the closures affecting the previous year. In March 2022, nightclubs were also…