Germany

In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…

In 2023, Germany was experiencing strong inflationary pressures, which was having an understandable impact on the spending habits of German consumers, particularly within the realm of large cooking appliances. The increased cost of living was…

In 2023, declining retail volume sales are expected across every product category in computers and peripherals. An important factor in this is that due to the increase in demand during the pandemic, demand has now dropped. In addition, the high…

Herbal/traditional continued to grow at healthy pace in current value terms in 2023. Many of the leading players in consumer health were investing more in developing their herbal/traditional product ranges as well as their marketing activities in for…

In Germany, inflation and interest rates have remained high in 2023, and real GDP has remained relatively flat, negatively affecting consumer spending and demand for non-essential goods such as fashion items. Despite the expectation of an increase…

Men’s grooming showed considerable retail current value growth in 2022, after a difficult two years due to the pandemic. With the reopening of businesses and the return to working in the office, men in Germany not only resumed the consumption of some…

After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany…

Throughout 2023, a harmonised trend was being seen across all German home laundry appliance categories, reflecting the country’s unyielding standards and preferences. Driven by uniform consumer demands for durability, innovation and efficiency, this…

Burgeoning demand for comprehensive air treatment solutions was being seen in Germany in 2023. As awareness about airborne diseases grew, so did the importance of maintaining pristine indoor air quality. With many Germans adopting flexible work…

The demand for drinking milk products in Germany is declining following certain shifts in consumer patterns. With an increasing number of local consumers adopting alternative diets, such as veganism or flexitarianism, the evolution of dietary…