Germany

In 2023, homewares in Germany only witnessed marginal current value sales growth. However, this was largely driven by inflation and price increases. Slowing demand was driven by high consumer price inflation and poor economic growth in the country,…

In 2023, direct selling in Germany continued on its growth trajectory, albeit at a steadier pace compared to the spike during the pandemic. The channel's success is largely attributed to its effective digital transformation and the adoption of a…

In 2022, prices continued the steady rise that started before the pandemic, with significant increases since then, mainly driven by soaring energy costs. The recovery from the pandemic was slow, due to several COVID-19 variants affecting schools and…

Personal accessories faced slow growth in 2023, due to economic uncertainty. Consumer confidence revived somewhat towards the end of the year, but spending is expected to remain constrained, due to the global financial and labour crises. Hybrid and…

In 2023, Germany’s consumer lending landscape was characterised by a complex interplay of economic challenges and consumer behaviour. While the market was recovering from the COVID-19 pandemic, it faced headwinds from ongoing geopolitical tensions…

In 2023, Germany’s consumer credit market showed signs of cautious optimism. Despite the lingering effects of the pandemic and geopolitical tensions, such as the ongoing crisis in Ukraine, there was a modest rise in consumer lending. However, German…

Packaging changes in Germany reflect a broader shift towards sustainability and environmental stewardship. The EU’s imposition of a “plastic tax” in 2021 has put tremendous pressure on businesses and industries to adopt more environmentally-friendly…

Sales in hair care in Germany were supported by ongoing baseline demand in 2023. As seen in other beauty and personal care categories, the post-pandemic landscape in the country has inspired consumers to pay more attention to their personal grooming…

Sugar confectionery in Germany experienced challenging times in 2023, primarily due to the highly fluctuating price of sugar. This volatility created significant hurdles for confectionery manufacturers, impacting production costs and pricing…

In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a…

In Germany, there is a term called "Sitzpinkler" for men who sit while urinating, driven by concerns related to hygiene, health and the growing influence of smartphones. Therefore, maintaining proper toilet care remained a significant priority for…

In 2023, greater time spent outside of the home following the easing of pandemic restrictions further dragged on demand for surface care in Germany, resulting in volume sales dipping below 2019 levels. On the other hand, value sales continued to rise…

Despite recording high single-digit current value growth in 2023, the solid performance by supermarkets in Germany was largely driven by the historically high inflation rate, especially for food and drinks. In comparison to discounters, the other…

Convenience retailers in Germany recorded a resilient performance in 2023, despite a slowdown compared to the rapid growth witnessed in 2022 when cultural, leisure and professional events, including major trade, resumed at full capacity following…

Starchy root consumption in Germany experienced another year of decline in 2023, reflecting market dynamics and dietary trends affecting the category. The evolving dietary habits of consumers in Germany were one of the factors influencing this shift.…

In 2023, credit cards in Germany witnessed a nuanced recovery characterised by a notable and consistent increase in transaction volume and value. As the nation emerged from pandemic-induced restrictions, industries such as travel and dining -…

Health concerns are exerting a significant influence on demand for sweet spreads in Germany as consumers increasingly seek options that align with their wellbeing goals. This shift is characterised by demand for healthier ingredients, reduced sugar…

The so-called “traffic-light” coalition is attempting to revolutionise Germany’s drug policy. The current plan to legalise cannabis is, however, a rather cautious approach to that. Yet, the debate has shown how much cannabis is already part of many…

Reduced sugar cola and non-cola carbonates are at the forefront of growth within carbonates in Germany. While regular carbonates is set to see an off-trade volume decline in 2023, reduced sugar carbonates is expected to maintain a static performance,…

The spectre of inflation has been casting its shadow over tea in 2023, significantly shaping consumer preferences and purchasing decisions. As inflation drives up the cost of everyday essentials, including tea, local consumers are making thoughtful…