Germany

Throughout 2023, a harmonised trend was being seen across all German home laundry appliance categories, reflecting the country’s unyielding standards and preferences. Driven by uniform consumer demands for durability, innovation and efficiency, this…

Burgeoning demand for comprehensive air treatment solutions was being seen in Germany in 2023. As awareness about airborne diseases grew, so did the importance of maintaining pristine indoor air quality. With many Germans adopting flexible work…

The demand for drinking milk products in Germany is declining following certain shifts in consumer patterns. With an increasing number of local consumers adopting alternative diets, such as veganism or flexitarianism, the evolution of dietary…

Having already recorded very dynamic growth in 2022, paediatric cold, cough and allergy remedies continued to register the strongest growth in paediatric consumer health in Germany in 2023, albeit at a much more modest pace. This strong performance…

Germany, with its rich tapestry of cultures influenced by both its history and modern migration, showcases a culinary landscape as diverse as its population. This multicultural demographic, further buoyed by travel enthusiasts, international cuisine…

The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

In-car entertainment in Germany is set to witness decline in 2023, with a notable decrease expected in current value terms, along with a nearly a double-digit decrease in retail volume sales. This was a continuation of the trend from previous years,…

In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…

In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…