Germany

Munich and Frankfurt am Main stand out as Germany's most economically dynamic cities, while Mannheim exhibits the greatest promise for future economic expansion. Nonetheless, cities in Germany will confront persistent challenges. In the short term,…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Germany experiences a continuous flow of immigrants that supports its population, and its businesses are embracing greater diversity and inclusivity. The impacts of the pandemic on consumer trends and spending habits are still evident in 2022, with a…

Despite heavy tax burden and complex regulatory procedures, Germany remains among top most attractive countries in terms of business environment globally. The country boasts sound judicial system, stable political environment and high government…