Germany

In 2023, flexible plastic remained the dominant packaging choice for processed meat and seafood in Germany, with its most significant packaging volumes in chilled processed meat. This is due to its effective barrier properties against air, moisture,…

Total meals and soups packaging volumes maintained growth in Germany in 2023. Flexible plastic led meals and soups packaging in this year due to several key factors. First, it offers versatility in design, allowing the production of various shapes…

In 2023, analogue quartz watches took a prominent position in Germany’s market, seamlessly integrating traditional craftsmanship with technological advances. These timepieces blend classic aesthetics with up-to-date design elements, particularly…

After a challenging end to 2022, when the holiday sales season’s underwhelming results left retailers apprehensive for the year ahead, 2023 started on a more positive note in womenswear. German consumers took a conservative approach to…

Over the review period, eye care continued to benefit from the growing demand for products that can soothe eye fatigue, which is mainly resulting from extended exposure to digital devices, mainly computers, smartphones, TVs and tablets. Sales…

In 2023, vacuum cleaners in Germany was seeing rising demand for robotic and smart models. As households increasingly integrate smart home ecosystems, these cutting-edge, autonomous cleaning devices have become integral to the modern German…

In 2023, staple foods in Germany faced significant challenges marked by high price increases across various product categories. Despite these economic pressures, staple foods like pasta, rice and bread retained their indispensability in the daily…

Demand for snack bars and fruit snacks in Germany experienced steady growth towards the end of the review period. With increasing interest in health and wellness, many local consumers are looking for convenient and on-the-go options that provide the…

After the severe difficulties and challenges faced in the wake of the Coronavirus (COVID-19) outbreak in 2020, optimism in the industry and the joy of experiencing holidays again from the consumers’ side have driven travel in Germany in 2022-2023.…

In a year marked by economic uncertainties, consumer electronics has been negatively affected, especially in terms of volume sales. Consequently, only a few categories are expected to show positive development in both volume and value sales in 2023 –…

Light vehicle sales in Germany are slightly recovering in 2022. The government's goal to lower CO2 emissions and Germans' search for more sustainable lifestyles are helping the rise of battery electric vehicle registrations. Additionally, due to the…

Beauty and personal care maintained solid current value growth in Germany in 2023, in part attributed to high prices, whereas volume sales remained variable across the categories. Premium beauty and personal care outpaced the growth rate of mass…

Total sauces, dips and condiments packaging volumes continued to fall in Germany in 2023. However, not all categories saw the same negative performance. In 2023, the packaging volumes for cooking and table sauces were on the rise, driven by several…

In Germany, total packaging volumes of processed fruit and vegetables declined in 2023, with falling units across all categories. The decline in shelf stable fruit and vegetables in 2023 was primarily due to the growing consumer preference for fresh,…

In 2023, apparel and footwear specialists in Germany, including H&M, experienced modest growth compared to the double-digit rise recorded the previous year due to an easing of pandemic restrictions and pent-up demand, yet sales remained below…

In 2023, rx/reimbursement adult incontinence in Germany continued to record positive value growth, particularly given the increased costs of products and the impact of a high inflation rate. Nevertheless, volume growth decreased marginally, in a…

In 2023, financial cards and payments in Germany had to navigate a complex landscape. On the one hand, there was a slow yet steady increase in transactions, particularly in industries such as travel and dining that rebounded as pandemic restrictions…

As in 2022, sleep aids was registering a slight decline in current value terms as a result of falling in 2023. While prices were still rising during the pandemic (2020, 2021), which, paired with increased volume demand for sleep aids during the…

In 2023, hosiery in Germany has continued experiencing a shift in consumer behaviour, which started along with the reopening of businesses. Given the return to events outside of the home, such as socialising, travel, and office work, sheer hosiery is…

In 2023, the demand for digestive remedies across different categories was relatively stable. The increasing prevalence of symptoms of acid or gastroesophageal reflux have been supporting retail volume and current value sales of proton pump…