Germany

Nuts in Germany, usually seen as a healthy and appetising snack, became increasingly expensive in 2023 because of rising inflation. This has impacted consumers’ food choices and how they spend their money. Since nuts are often considered a treat,…

In 2023, peas generally remained popular in Germany because they are deemed easy to use, have a mild taste, and are budget-friendly, which matters when prices are rising. Germans tend to eat peas in salads during the summer and in soups and stews in…

Starchy root consumption in Germany experienced another year of decline in 2023, reflecting market dynamics and dietary trends affecting the category. The evolving dietary habits of consumers in Germany were one of the factors influencing this shift.…

In 2023, retail volume sales of sugar in Germany ceased their declining trajectory and stagnated. Since the at-home baking trend peaked in 2020 and supported category growth following previous declines, 2023 witnessed sugar consumption levels…

Marking a notable shift in consumption patterns, retail demand for vegetables in Germany declined in 2023. Ongoing economic challenges and inflationary pressures remained an obstacle for many consumers when it came to purchasing fresh produce at the…

The pandemic brought particular challenges to away-from-home tissue and hygiene in Germany as businesses, restaurants and hospitality sectors were forced to remain closed and limited in terms of operating over an extended period. A tentative revival…

In 2023, value sales of menstrual care in Germany continued to grow, following a dynamic performance in 2022. Increased costs of raw materials and production added to the continued inflation felt throughout the year. Health and hygiene awareness has…

Although Germany’s birth rate marginally declined in 2023 after an increase in 2021, demand for nappies/diapers/pants continued to rise. However, value growth was considerably higher. 2022’s record-high inflation that led to higher average prices…

The demand for retail adult incontinence in Germany, comprising both light and moderate/heavy options, continued to grow in 2023. This growth trajectory can be attributed to factors that include an ageing population and the growing prevalence of…

Retail tissue in Germany continued to record a positive performance in 2023, with demand improving from the previous year, while value growth was slower compared to 2022, when it had reached double digits. Overall demand continued to be dominated by…

In 2023, rx/reimbursement adult incontinence in Germany continued to record positive value growth, particularly given the increased costs of products and the impact of a high inflation rate. Nevertheless, volume growth decreased marginally, in a…

In 2023, tissue and hygiene in Germany experienced a persistent increase in value following significant growth the previous year. This continued growth was mainly driven by the sustained rising costs of raw materials and production. Despite a lower…

Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy…

In 2023, current value sales in cafés/bars in Germany continued to lag behind the pre-pandemic level, despite increases in value sales and volume transactions. One of the notable trends in this year was the persistence of a lower average spend per…

Showing overwhelming dominance when the effects of the pandemic and inflation significantly impacted the consumer foodservice industry, standalone continued to be the leading location when the scenario showed almost complete recovery in 2023, despite…

The consumer foodservice industry was without doubt challenged in recent years. This started in the first quarter of 2020 with the COVID-19 pandemic, which had a direct effect in this and following years, with outlet closures and sales at historic…

The gradual recovery of economic and consumer confidence following the disruptions caused by the COVID-19 pandemic and inflation throughout 2022 contributed to the growth of full-service restaurants in Germany in 2023. Growth was not only seen in…

Current value sales in limited-service restaurants in Germany experienced another year of notable recovery in 2023, signalling a departure from the challenges and uncertainties of previous years. After navigating through periods of economic…

Self-service cafeterias in Germany witnessed robust growth in current value terms and transaction volumes in 2023, and low growth in outlet numbers. The German consumer landscape favours quick and convenient eating out options that align with busy…

Street stalls/kiosks demonstrated remarkable resilience and adaptability navigating the challenges posed by the COVID-19 pandemic. Despite facing temporary closures and restrictions during the height of the pandemic, many vendors quickly pivoted…