Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Although ‘mostly free’ for economic freedom and state finances have been improving, more corruption has been observed and its terrorism ranking has been deteriorating. Inflation is retreating, but economic growth is moderating, whilst energy import…
During the pandemic, cigarette consumption benefitted from remote working as well as high levels of stress among the local population. Moreover, consumers were not able to cross borders during the lockdowns to buy their cigarettes in neighbouring…
Fine cut tobacco volume sales recorded positive growth in 2022 following the decline seen in 2021, with actual volume sales in 2022 remaining above their pre-pandemic level, helped by the strong growth seen in 2020. The continued prevalence of remote…
In 2022, next-generation products were gaining a bigger share in the tobacco market. Heated tobacco in particular was growing in significance in the overall German tobacco market. Philip Morris’ Iqos brand has firmly established itself in the heated…
In 2022, next-generation products were increasing their share in the tobacco market. While cigarette consumption is declining, it remains at a relatively high level compared to other European markets. The reluctance of German politicians to support a…
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
Hair care is the largest beauty and personal care category in Germany in terms of retail unit volume sales, and continued to grow in 2022. The growth of hair care benefitted retail packaging unit volume sales of the leading pack type in the category,…
Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed…
After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany…
Beauty and personal care experienced dynamic current value growth in Germany in 2022, with sales rebounding, and indeed far exceeding, the 2019 level. This was partly driven by soaring inflation, which resulted in strong price rises for consumer…
In 2022, both retail volume and current value sales of colour cosmetics in Germany saw a rebound. Consumers had more opportunities to spend time outside of the home and meet others, and were able to enjoy make-up once again. In many areas, wearing a…
Deodorants saw growth in 2022, with good sales growth in both retail current value terms (all formats) and retail volume terms (deodorant sprays and roll-ons only). Indeed, the summer of 2022 was hot in Germany, which led to higher overall volume…
In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a…
After two years of decline in 2020 and 2021, fragrances was the most dynamic category across beauty and personal care in retail current value terms in 2022, with sales seeing exceptional growth, rising to above the pre-COVID-19 level, seen in 2019.…
Hair care remained on a healthy growth trajectory in Germany in 2022, and is expected to continue growing in the forecast period. Throughout the pandemic, Germany’s retail and salon closures led to new trends amongst consumers, who started applying…
Mass beauty and personal care fared quite well in 2022, with rising sales in retail current value terms due to recovery in the post-pandemic period, alongside inflationary pressures supporting value growth. Positive factors driving sales included the…
Men’s grooming showed considerable retail current value growth in 2022, after a difficult two years due to the pandemic. With the reopening of businesses and the return to working in the office, men in Germany not only resumed the consumption of some…
After already notable retail current value growth in oral care in 2021, Germany registered a dynamic current value growth rate in 2022, approaching the double-digits. German consumers prioritise their oral health and place high importance on oral…
In 2022, premium beauty and personal care saw sales skyrocket in Germany in retail current value terms, with growth outpacing that of the mass segment. This was driven by an increase in opportunities to spend time outside of the home, the expansion…
In 2022 skin care registered only slow retail current value growth. This was mainly the effect of lower demand for body care products. Categories such as firming/anti-cellulite body care and general purpose body care registered strong double-digit…