Germany

In 2023, value sales of traditional toys and games in Germany continued to decline, as the post-pandemic effect lingered. German consumers’ general reluctance to purchase non-essentials, not considered urgent or necessary for the purpose of saving…

Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany,…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Although the incidence of vision health problems is increasing, retail volume and current value sales of contact lenses in Germany are expected to decrease in 2024. The ongoing uncertain socioeconomic context continues to dampen potential sales due…

Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation,…

Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that…

Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value…

This report provides valuable insights into product innovation in Germany, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Germany covers production and consumption trends in agricultural commodities, energy…

Total baby food packaging volumes maintained growth in Germany in 2023, with prepared baby food seeing the strongest increase. Although glass jars remained the leading pack type in prepared baby food in 2023, this packaging has been seeing a…