Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Drinking milk products in Germany is at a crossroads in 2024, with a marginal but steady decline in both volume and sales value signalling deeper changes in consumer behaviour and preferences. This downturn is not an isolated event but part of a…
Overall headphones is set to see retail volume growth in Germany in 2024. However, this positive performance is expected to be driven solely by TWS earbuds, which will account for more than 80% of sales, with the premium segment set to see higher…
Home audio and cinema in Germany is expected to continue to experience retail volume declines across all categories in 2024. This is because consumers are avoiding purchases of products they deem unnecessary in order to save money due to the insecure…
After consecutive declines over 2021-2023, after the pandemic, home video in Germany is set to grow again in retail volume terms in 2024. This is likely to be driven by the European Championship in football, as well as the Olympic Games, both taking…
Imaging devices, both digital cameras and digital camcorders, are set to continue to decline in retail volume terms in Germany in 2024. This can mainly be attributed to the substitution by smartphone cameras. As smartphones have become an…
In-car entertainment in Germany is set to continue to decline in retail volume terms in 2024, and at an even more rapid rate than in the previous year, as the devices in this category become increasingly redundant. In-car navigation devices are being…
After years of decline during the post-pandemic years, mobile phones is finally set to experience retail volume growth in Germany once again in 2024. However, this is expected to be exclusively driven by an increase in sales of smartphones, with…
Other dairy in Germany is set to exhibit a somewhat stagnant retail volume performance in 2024 overall, with most categories experiencing minimal growth or slight declines. While the category as a whole is seeing limited movement, certain categories…
In 2024, plant-based milk in Germany is set to continue its impressive growth trajectory, reflecting the ongoing shift in consumer preference towards more sustainable, health-conscious, and ethically produced food options. One of the primary drivers…
The retail volume growth rate of portable players in Germany is set to increase in 2024. This is not only due to continued steady growth for wireless speakers, which makes up the vast majority of this category, but also because e-readers is expected…