Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Consumption of analgesics continued to increase in Germany during 2023, after the demand spike in 2022, a year in which consumers were often experiencing flu and colds in the post-pandemic period and therefore OTC medicines, such as analgesics, were…
Volume demand for apparel accessories is expected to see a notable decline in 2023, demonstrating a shift in behaviour from German shoppers. Although the pandemic is over, changes in consumer behaviour have remained. The need for apparel accessories…
In Germany, inflation and interest rates have remained high in 2023, and real GDP has remained relatively flat, negatively affecting consumer spending and demand for non-essential goods such as fashion items. Despite the expectation of an increase…
Childrenswear in Germany is expected to continue to see current value growth in 2023, given the high inflation rate and resultant price increases. Nevertheless, volume sales are set to decline, reflecting the cost-of-living crisis and low consumer…
Consumer health in Germany was recording moderate current value growth in 2023. While OTC was performing better than vitamins and dietary supplements, it was being outperformed by categories such as sports nutrition and weight management and…