Germany

Health claims have become a significant selling point for hot drinks in Germany, with brands emphasising various benefits such as immune support, enhancing relaxation, digestive health and brain health and memory. The growing demand for functional…

Concerns about calorie and carbohydrate intake continued to rise in Germany in 2023, supported by a greater interest in health and wellness since the pandemic and greater access to information, especially on the internet. This helped to support a…

Health claims within soft drinks in Germany that were a good source of antioxidants, minerals or vitamins witnessed significant growth in 2023. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans…

Post-pandemic, increasingly health-conscious consumers are searching for healthier staple foods in Germany, including breakfast options, thereby driving up demand for no, low or no added sugar variants, all of which recorded double-digit value growth…

Baby food in Germany is characterised by stagnation, with retail volumes recording marginal growth in 2024. One notable exception to this trend is powder special milk formula, which is experiencing above-average growth, and stands out as a bright…