Germany

Savoury snacks in Germany continues to experience dynamic price development and content reduction. In response to rising raw material costs, category players and retailers are adjusting their pricing strategies. This trend is mainly being driven by…

Total sauces, dips and condiments packaging volumes continued to fall in Germany in 2023. However, not all categories saw the same negative performance. In 2023, the packaging volumes for cooking and table sauces were on the rise, driven by several…

Unilever, the leading player in sauces, dips and condiments in Germany for years, remained at the top for 2023. Its extensive assortment, including the popular Knorr brand of sauces, makes it a permanent presence in different outlets and various…

In 2023, rx/reimbursement adult incontinence in Germany continued to record positive value growth, particularly given the increased costs of products and the impact of a high inflation rate. Nevertheless, volume growth decreased marginally, in a…

RTDs continued to record a stellar growth performance in 2022, into double-digit territory in total volume terms, driven almost entirely by spirit-based RTDs, helped by continuous product innovation and promotional offers. As RTDs are mostly sold…