Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation,…
Over the review period, eye care continued to benefit from the growing demand for products that can soothe eye fatigue, which is mainly resulting from extended exposure to digital devices, mainly computers, smartphones, TVs and tablets. Sales…
Following the loss of inbound arrivals due to restrictions on travel during the pandemic, tourist visitor levels in Germany were continuing to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of…
In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…
The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…
Energy drinks remains one of the most dynamic soft drinks categories in Germany, set to experience robust growth across both the off-trade and on-trade channels in 2023. In the off-trade channel, shelves are expanding their energy drinks offer. Over…
The briefing examines the global development of the EV industry. It breaks down the analysis into three key pillars: EV industry overview, EV charging industry and EV battery industry. Each section seeks to shed light on the dominant trends,…
In 2023, as food prices remained high, some consumers in Germany turned to eggs as a cheap alternative to meat due to their perception as a healthy food choice. Therefore, despite a marginal retail volume decline in 2023, demand for eggs remained…
In 2023, inflation still had a notable impact on edible oils in Germany, leading to elevated prices and changes in consumer behaviour. Factors such as rising labour costs, fuel prices and agricultural inputs contributed to higher production expenses…
In 2023, Germany’s economy contracted by 0.3%, due to sluggish spending, which was impacted by high inflation and stricter financing conditions. However, an improvement is expected in 2024, with projected GDP growth of 0.2%, while inflation is set to…
Drinking milk products in Germany is at a crossroads in 2024, with a marginal but steady decline in both volume and sales value signalling deeper changes in consumer behaviour and preferences. This downturn is not an isolated event but part of a…