Germany

Demand for snack bars and fruit snacks in Germany experienced steady growth towards the end of the review period. With increasing interest in health and wellness, many local consumers are looking for convenient and on-the-go options that provide the…

The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…

Protein-enriched products have become increasingly popular in Germany due to the growing interest in healthy eating and fitness. These products provide a convenient and appetising way for people to consume greater protein content, which is considered…

Cooking ingredients and meals in Germany saw several significant developments in 2022, including a growing focus on sustainability, convenience, and health. Sustainability has become an essential factor in the German market, with many consumers…

Flexible packaging is the most popular pack type for hot drinks in Germany, widely used across both tea and coffee categories. Within flexible packaging, flexible paper and flexible plastic are the most popular pack types. This trend can be…