Germany

The recovery of baby food’s retail volume sales, evident in 2022, is expected to continue throughout 2023, albeit at slower growth rates. The category’s resilient performance is set to be fuelled by a partial return to pre-pandemic mobility patterns.…

Value sales saw decent growth in baby and child-specific products in Germany in 2023, however, volume sales are more challenged due to declining birthrates, although remaining positive due to baseline demand. There is also strong competition within…

The pandemic brought particular challenges to away-from-home tissue and hygiene in Germany as businesses, restaurants and hospitality sectors were forced to remain closed and limited in terms of operating over an extended period. A tentative revival…

The demand for Asian speciality drinks in Germany continues to be primarily driven by off-trade sales, although there is expected to be a slight off-trade volume decline in 2023. Sales of Asian speciality drinks via retail e-commerce benefited from…

Despite a recovery to pre-pandemic value sales levels in 2022, driven by high inflation and pent-up demand for in-store shopping as mobility restrictions eased, appliances and electronics specialists in Germany returned to decline in 2023. This was…