Germany

During the pandemic there was a surge in interest in staying fit and healthy. As part of this trend, endurance sports such as running and cycling gained popularity. This included activities such as trail running and outdoor sports, which saw…

A modest decline in total volume sales of spirits in Germany was evident in 2023, as the small gains via on-trade driven by the continued post-pandemic recovery failed to offset the drop in demand through the off-trade channel. Spirits are…

Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that…

PET bottles remained the dominant pack type in soft drinks packaging in Germany in 2023, which will continue to be the case over the forecast period. The success of this pack type is down to its affordability, durability and convenience over…

The German soft drinks industry has suffered multiple crises. After the pandemic hit the on-trade and boosted off-trade sales, inflation has had a severe impact on consumers’ behaviour. In addition to changing consumption behaviour, foodservice…

In 2024, snacks in Germany is navigating a dynamic landscape shaped by several key trends. While fluctuating ingredient prices present ongoing challenges, dramatic price changes are anticipated to be less frequent than in previous years with the…

Between 2021 and 2022, closed system single use in Germany gained significant growth. This, however, has also led to increasing attention from regulators. First and foremost, the EU’s Battery Directive is already having an impact as industry players…

Small local grocers in Germany recorded the lowest current value growth among all grocery retailing channels in 2023. This corresponded to a strong decline in constant terms due to the historically high inflation during the year; food and…

In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…

As in 2022, sleep aids was registering a slight decline in current value terms as a result of falling in 2023. While prices were still rising during the pandemic (2020, 2021), which, paired with increased volume demand for sleep aids during the…

Skin care saw healthy value growth in Germany in 2023, supported by high prices and premiumisation, while volume sales are inching closer towards positive sales compared to the previous year. Overall, the self-care and wellness trend remains strong,…