Germany

Self-service cafeterias in Germany witnessed robust growth in current value terms and transaction volumes in 2023, and low growth in outlet numbers. The German consumer landscape favours quick and convenient eating out options that align with busy…

The landscape of savoury snacks in Germany is experiencing significant shifts due to economic pressures and evolving consumer expectations. Price fluctuations in essential ingredients, especially edible oils, are impacting production costs. These…

Total sauces, dips and condiments packaging volumes continued to fall in Germany in 2023. However, not all categories saw the same negative performance. In 2023, the packaging volumes for cooking and table sauces were on the rise, driven by several…

Unilever, the leading player in sauces, dips and condiments in Germany for years, remained at the top for 2023. Its extensive assortment, including the popular Knorr brand of sauces, makes it a permanent presence in different outlets and various…

In 2023, rx/reimbursement adult incontinence in Germany continued to record positive value growth, particularly given the increased costs of products and the impact of a high inflation rate. Nevertheless, volume growth decreased marginally, in a…

RTDs in Germany continued to record strong total volume growth in 2023, despite a slowdown following the double-digit growth witnessed the previous year. The category’s performance was mainly driven by the rising popularity of spirit-based RTDs. The…

RTD tea is set to face a period of relative stagnation in off-trade volume terms in Germany in 2023. While the category continues to perform well in current value terms, it is encountering challenges achieving significant growth. After many years of…

In 2023, off-trade and on-trade volume sales of RTD coffee in Germany are expected to continue to make a comeback, after facing two years of decline in 2020 and 2021. The category has slowly returned to growth as life has returned to normal after the…

In 2023, Germany grappled with a notable surge in the prices of fundamental food commodities, such as pasta and rice. Various factors contributed to the escalating costs, with the main ones being the conflict in Ukraine and the pervasive effects of…

Retail tissue in Germany continued to record a positive performance in 2023, with demand improving from the previous year, while value growth was slower compared to 2022, when it had reached double digits. Overall demand continued to be dominated by…

In 2023, retail in Germany displayed resilience amid challenging economic conditions, with varying performances across different channels. While inflationary pressures continued to influence consumer spending patterns, a gradual stabilisation in the…

In 2023, Germany's e-commerce landscape showed signs of potential recovery, following 2022’s sales slump as the country emerged from the pandemic. A stronger return to stores, ongoing economic volatility, and low consumer confidence stemming from the…

The demand for retail adult incontinence in Germany, comprising both light and moderate/heavy options, continued to grow in 2023. This growth trajectory can be attributed to factors that include an ageing population and the growing prevalence of…