Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, there was reduced use of air care in Germany due to greater mobility post-pandemic, especially when compared to previous years when consumers spent greater time indoors. The category was mainly driven by replacements rather than new…
Burgeoning demand for comprehensive air treatment solutions was being seen in Germany in 2023. As awareness about airborne diseases grew, so did the importance of maintaining pristine indoor air quality. With many Germans adopting flexible work…
After over two years of Coronavirus (COVID-19) restrictions preventing holiday-goers from flying to destinations, there were strong opportunities from 2022 to make up for lost time. However, 2022 brought other challenges to the industry, mainly…
A marked total volume rebound was seen for alcoholic drinks in 2022, as a result of the full reopening of on-trade channels following the lifting of measures to reduce the spread of the COVID-19 virus, implemented in 2020 and 2021. Within beer, which…
Alcoholic drinks packaging saw growth in its total unit volumes in 2022, driven entirely by the recovery of foodservice sales, with the retail channel seeing another year of decline, after recording a demand spike in 2020. The dynamic foodservice…
Consumption of analgesics continued to increase in Germany during 2023, after the demand spike in 2022, a year in which consumers were often experiencing flu and colds in the post-pandemic period and therefore OTC medicines, such as analgesics, were…
Volume demand for apparel accessories is expected to see a notable decline in 2023, demonstrating a shift in behaviour from German shoppers. Although the pandemic is over, changes in consumer behaviour have remained. The need for apparel accessories…
In Germany, inflation and interest rates have remained high in 2023, and real GDP has remained relatively flat, negatively affecting consumer spending and demand for non-essential goods such as fashion items. Despite the expectation of an increase…
In 2023, apparel and footwear specialists in Germany, including H&M, experienced modest growth compared to the double-digit rise recorded the previous year due to an easing of pandemic restrictions and pent-up demand, yet sales remained below…
Despite a recovery to pre-pandemic value sales levels in 2022, driven by high inflation and pent-up demand for in-store shopping as mobility restrictions eased, appliances and electronics specialists in Germany returned to decline in 2023. This was…
The demand for Asian speciality drinks in Germany continues to be primarily driven by off-trade sales, although there is expected to be a slight off-trade volume decline in 2023. Sales of Asian speciality drinks via retail e-commerce benefited from…
The pandemic brought particular challenges to away-from-home tissue and hygiene in Germany as businesses, restaurants and hospitality sectors were forced to remain closed and limited in terms of operating over an extended period. A tentative revival…
Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed…
The recovery of baby food’s retail volume sales, evident in 2022, is expected to continue throughout 2023, albeit at slower growth rates. The category’s resilient performance is set to be fuelled by a partial return to pre-pandemic mobility patterns.…
Total baby food packaging volumes maintained growth in Germany in 2023, with prepared baby food seeing the strongest increase. Although glass jars remained the leading pack type in prepared baby food in 2023, this packaging has been seeing a…
As consumers could finally travel, and return to workplaces and educational establishments, bags and luggage has continued on the recovery path that started in 2022. Despite a higher cost of living, which brought some expected conservativeness to…
High ingredient and energy prices have had a significant impact on the production costs of baked goods in Germany. The German baking industry has been facing mounting challenges due to rising expenses. Ingredients such as flour, sugar, butter or eggs…
After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany…
Beauty and personal care experienced dynamic current value growth in Germany in 2022, with sales rebounding, and indeed far exceeding, the 2019 level. This was partly driven by soaring inflation, which resulted in strong price rises for consumer…
Hair care is the largest beauty and personal care category in Germany in terms of retail unit volume sales, and continued to grow in 2022. The growth of hair care benefitted retail packaging unit volume sales of the leading pack type in the category,…