Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The rising popularity of cats as household companions is leading to significant expansion of the cat population, driving up the demand for cat litter in Germany. This surge in feline ownership is creating a robust market opportunity for manufacturers…
Plant-based dairy has made significant progress in Germany, gradually evolving and expanding to cover various categories within a market with a very strong tradition of consuming dairy products of animal origin. While dairy consumption is deeply…
Total plant-based dairy packaging volumes continued to see another year of double-digit growth in Germany in 2023. Plant-based milk continued to account for the highest packaging volumes in this year, and also saw the strongest growth. In 2023, brick…
In 2023, busier lifestyles compounded the ongoing decline in demand for polishes in Germany, reflecting changing cleaning habits. With less time spent at home and more hectic lives, local consumers increasingly favour quicker and easier alternatives,…
Despite a crisis-driven year, portable players is expected to manage to achieve slightly positive growth in both volume and current value sales in 2023; this makes it one of the few product categories within consumer electronics to do so. An…
The Coronavirus (COVID-19) pandemic is the harshest global crisis since World War II, and will have a long-lasting impact on economies around the world. Countries are entering historic recessions, public debt will skyrocket and labour markets will…
In 2023, pre-paid cards in Germany displayed a remarkable ability to adapt to post-pandemic changes. This was in contrast to 2022, when pre-paid cards witnessed a decline in transactions and value due to extraordinary circumstances, such as the…
Retail volume and value sales of premium and luxury cars were hit hard by the pandemic, in both 2020 and 2021, as many car manufacturers were operating at lower capacity and showrooms were closed for business during lockdowns. On the consumer side,…
In 2022, premium beauty and personal care saw sales skyrocket in Germany in retail current value terms, with growth outpacing that of the mass segment. This was driven by an increase in opportunities to spend time outside of the home, the expansion…
In 2022 and 2023, Germany was witnessing a surge in inflation, primarily driven by the escalating costs within the food industry. Processed fruit and vegetables, in particular, have been grappling with notable price hikes. These increases can be…
In Germany, total packaging volumes of processed fruit and vegetables declined in 2023, with falling units across all categories. The decline in shelf stable fruit and vegetables in 2023 was primarily due to the growing consumer preference for fresh,…
In 2023, flexible plastic remained the dominant packaging choice for processed meat and seafood in Germany, with its most significant packaging volumes in chilled processed meat. This is due to its effective barrier properties against air, moisture,…
The war in Ukraine disrupted trade routes, influencing the cost of animal feed, transportation and other expenses linked to meat production. The rising costs of agricultural commodities due to the war in Ukraine and the trade restrictions on Russia…